Rahi Mehta Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Customer Engagement
• Spearheading the team and creating customized & personalized journeys as per their co- horts to increase retention & conversions and enhance customer experience.
• Targeted communication journey flow via Netcore, MoEngage & Haptik as MarcTech PartnersPerformance Marketing
• Strategized, planned, executed, and optimized paid media campaigns across platforms Google, Facebook, Outbrain, Yahoo, Taboola & LinkedIn.
• Overlooking the creation and presentation of weekly, monthly, quarterly, and annual media spending reports to the management.
• Writing Ad Copies & Creative Copies to enhance lead generation & maintain the CPL below 400 & CAC below 4000.

Mumbai, Maharashtra, India

• Social Media Marketing
• Maintaining the social media calendar for all the platforms. From Content Ideation to publishing, Managing the company's brand image.
• Running Offers, Contests, and Branding Campaigns through Google Ads & Facebook Ads.
• Managing the company's website with regular updates & innovations.Growth Marketing
• Develop, implement, track, and optimize digital campaigns across multiple platforms through Google Ads, Facebook Ads & LinkedIn Ads. Taking decisions on which ads must be optimised on the basis of various data points.
• Plan Online Zoom webinars for new sales & renewals. Increased webinar registrations by 450%. Increased the registration from 463 to 6008. The conversion of those who attended the webinar was 8%, whereas the normal.

Mumbai Area, India

- Working extensively on brand awareness. Blueprint and executed 2 branding camping in the one month- Extensively tapped the western markets while achieving 10% of the total annual target within 3 months.- Handling the Business development team along with identifying new opportunities and partnered with 20 plus clients ranging from international institutes.

Mumbai Area, India

• Organising PR events and serving as the spokesperson of the company. Implementation of the different strategies with the help of various teams, including design, content, acquisition, product, and sales.
• Testing and marketing products feature along with its releases and ad copy. Development of PR Campaigns and media relation strategies, along with seeking opportunities for partnerships, sponsorship, and advertising.
• Developing and designing effective marketing strategies and plans by analysing and following market trends to position the product.
• Maintaining the social media calendar for all the platforms, from Content Ideation and creation to publishing.

Mumbai Area, India

• Competition Analysis of Existing Sub-Brokers
• The project aimed to understand the buying patterns of the existing sub-brokers.
• The main factors that influenced the sub-brokers to select the agency (broker) were also analysed with the help of a standardised questionnaire.
• The targeted sample of 100 sub-brokers was taken as the primary data.
• The data collected and analysed was presented to the company's sales team to help them cumulate a database for the potential list of the sub-brokers.

Mumbai Area, India

• Central Reconciliation Team
• Performed Travel Card Nostro reconciliation for 8 currencies, namely US Dollar, CAD, EURO, GBP, SGD, AUD, JPY and CHF, in a timely & error-free manner.
• Implementation of automation required for auto-knockoff of the VISA / Master Settlement entries.
• Checked & confirmed Nostro Balances of 8 different currencies from SWIFT.
• Reconciled Agency Funds and VISA / Master Settlement entries.
• Reported MIS to Senior Management and followed up for resolution of open items daily.

Master Of Business Administration - Mba, Marketing, A

Bachelor Of Commerce - Bcom, Maths & It, B+