Rahi Mehta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Customer Engagement•Spearheading the team and creating customized & personalized journeys as per their co- horts to increase retention & conversions and enhance customer experience.•Targeted communication journey flow via Netcore, MoEngage & Haptik as MarcTech PartnersPerformance Marketing•Strategized, planned, executed, and optimized paid media campaigns across platforms Google, Facebook, Outbrain, Yahoo, Taboola & LinkedIn.•Overlooking the creation and presentation of weekly, monthly, quarterly, and annual media spending reports to the management.•Writing Ad Copies & Creative Copies to enhance lead generation & maintain the CPL below 400 & CAC below 4000.

Mumbai, Maharashtra, India

Social Media Marketing•Maintaining the social media calendar for all the platforms. From Content Ideation to publishing, Managing the company's brand image.•Running Offers, Contests, and Branding Campaigns through Google Ads & Facebook Ads.•Managing the company's website with regular updates & innovations.Growth Marketing•Develop, implement, track, and optimize digital campaigns across multiple platforms through Google Ads, Facebook Ads & LinkedIn Ads. Taking decisions on which ads must be optimised on the basis of various data points, respectively, with the focus on acquiring new customers to grow the brand.•Plan Online Zoom webinars for new sales & renewals. Increased webinar registrations by 450%. Increased the registration from 463 to 6008. The conversion of those who attended the webinar was 8%, whereas the normal lead's average conversion was 2%.•Curated the Referral Program to generate new leads, which saw a conversation rate of 40%, whereas the normal conversion rate for all leads was just above 2%.Strategic Alliance•Tie Up with Influencer Agency to run campaigns through various Influencers.•Tie Up with DailyHunt to increase visibility for our brand via sharing our content on their app for FOC.•Tie Up with Affiliate Partners to generate leads.•Chalked out a campaign with Radio City for Branding & Awareness & AdOnMo for BTL activitiesDirect Marketing•WhatsApp Campaigns to generate leads, branding, payment reminders, etc.•Email Marketing Campaigns to Generate traffic, communicate with our audience, give them a personalized touch, generate repeat leads, etc., with the help of the content team.•OBD Campaigns to generate repeat leads, offers, etc.•SMS campaigns to send payment reminders, offers, branding, generate leads etc.Content Marketing & ORM•Creating trending content for YouTube Videos & Instagram Reels.•Maintaining & handling the OR for the brand. Increased the Facebook Rating from 3/5 to 5/5 & for Google Reviews from 3.6/5 to 4.7/5

Mumbai Area, India

- Working extensively on brand awareness. Blueprint and executed 2 branding camping in the one month- Extensively tapped the western markets while achieving 10% of the total annual target within 3 months.- Handling the Business development team along with identifying new opportunities and partnered with 20 plus clients ranging from international institutes by providing them customized solutions.- Spearheading a team of 4 at this point along with managing the BTL and ATL activities.- Overseeing and developing marketing campaigns along with devising and presenting ideas and strategies. Also, organizing events, promotional activities, and product exhibitions.- Conducting research and analyzing data to identify and define audiences along with recording and maintaining the quality of leads to ensure the progression of leads from identification to closure.- Compiling and distributing financial and statistical information along with coordinating internal marketing meets and monitoring performance.- Identification of opportunities via web interaction, tele calling along with marketing events and advertisements to generate appointments.

Mumbai Area, India

•Organising PR events and serving as the spokesperson of the company. Implementation of the different strategies with the help of various teams, including design, content, acquisition, product, and sales.•Testing and marketing products feature along with its releases and ad copy. Development of PR Campaigns and media relation strategies, along with seeking opportunities for partnerships, sponsorship, and advertising.•Developing and designing effective marketing strategies and plans by analysing and following market trends to position the product.•Maintaining the social media calendar for all the platforms, from Content Ideation and creation to publishing.

Mumbai Area, India

Competition Analysis of Existing Sub-Brokers•The project aimed to understand the buying patterns of the existing sub-brokers.•The main factors that influenced the sub-brokers to select the agency (broker) were also analysed with the help of a standardised questionnaire.•The targeted sample of 100 sub-brokers was taken as the primary data.•The data collected and analysed was presented to the company's sales team to help them cumulate a database for the potential list of the sub-brokers.

Mumbai Area, India

Central Reconciliation Team•Performed Travel Card Nostro reconciliation for 8 currencies, namely US Dollar, CAD, EURO, GBP, SGD, AUD, JPY and CHF, in a timely & error-free manner.•Implementation of automation required for auto-knockoff of the VISA / Master Settlement entries.•Checked & confirmed Nostro Balances of 8 different currencies from SWIFT.•Reconciled Agency Funds and VISA / Master Settlement entries.•Reported MIS to Senior Management and followed up for resolution of open items daily.•Handled statutory, concurrent, and internal audit requirements of the reconciliation department.

Master Of Business Administration - Mba, Marketing, A

Bachelor Of Commerce - Bcom, Maths & It, B+