Lead strategic marketing efforts to enhance the visibility and sales of partner brands such as Instant Pot and the proprietary Ziva brand across the Benelux region and Germany. - Increased sales by 50% in the Benelux region through data-driven targeted Ads and marketplace optimization strategies.- Collaborated with cross-functional teams to align marketing strategies with business objectives and deliver measurable outcomes.- Utilized data analytics to refine campaigns, achieving a 25% improvement in ROI across digital channels.

Directed go-to-market strategies and product positioning efforts for 13 product launches across the MENA region, focusing on customer-centric messaging and innovative digital marketing campaigns.- Increased product adoption by 25% through targeted marketing initiatives, resulting in significant revenue growth.- Conducted market research to identify customer needs and competitive opportunities, driving impactful product positioning.- Collaborated with product development and sales teams to define product features and ensure successful launches.

Managed marketing operations across multiple countries in the Middle East, implementing strategic plans to increase market share and drive regional growth.- Expanded regional market share by 2% over three years by implementing strategic marketing and branding initiatives.- Directed a three-year marketing plan and rebranding campaign, launching 25 distribution offices across the region.- Built strategic partnerships with key distributors, driving a 150% increase in sales.- Led a team of 18 direct reports and 150 indirect staff, ensuring alignment with corporate objectives.

Developed insights into customer trends, competitor offerings, and personas. Rendered expert-level support in the coordination of marketing plans.

- Delivered business and marketing plans for over 50 startups, enabling them to secure funding and achieve sustainable growth.- Conducted market research and developed go-to-market strategies to ensure successful market entry for clients.- Advised on customer segmentation, pricing strategies, and marketing channels to maximize client performance.