Rahim Kaba Email & Phone Number

I've spent most of my 20+ year career in product marketing and leadership roles at B2B software and tech companies. And now as a Gartner analyst, I advise product marketing and tech leadership teams on critical aspects of their go-to-market (GTM) strategies and tactics to help them grow, outperform their peers, and create value for their customers. My core areas of focus include target audience definitions (ICPs, segments, buyer personas), positioning, differentiation, competitive intelligence, value scenarios (use cases), messaging, sales enablement, win/loss analysis, and product launch best practices. I also help clients with building and growing high-performance product marketing teams.Outside of the office, you'll find me at my local CrossFit "box", growing fruits & vegetables in my urban garden, and travelling when my schedule allows it!Favorite quote: "Every day is a competition. Be better than yesterday."

Listed skills include Product Marketing, Product Management, Competitive Analysis, Cross Functional Team Leadership, and 32 others.