- Driving Team Excellence: Spearheading the alignment of team objectives (OKRs) to foster transparency, focus, and heightened engagement, driving innovation at every turn.- Strategic Collaboration for Success: Strategically collaborating with both internal and external stakeholders to pinpoint precise business needs and objectives, ensuring a strategic advantage in today's dynamic marketplace.- Customer-Centric Innovation: Crafting and executing a bespoke UX strategy tailored for Carrefour across the MENA region, driving unparalleled business success through a deep understanding of customer needs and behaviors.- Building a Dynamic UX Team: Establishing a versatile UX team dedicated to Research, Design, and Visual artifacts, amplifying customer interactions and satisfaction through cutting-edge innovation.- Fostering Cross-Functional Synergy: Cultivating collaboration and ideation across multifaceted teams (strategy, product, engineers, marketing) to deliver innovative, customer-driven solutions that set industry standards.- Efficiency Through DesignOps: Developing and documenting DesignOps processes to drive efficiency and innovation in customer-centric outcomes, ensuring every initiative delivers maximum impact.- Continuous Improvement: Facilitating immersive design thinking workshops and sprints to fuel continuous improvements in user experiences, keeping pace with evolving customer expectations.- Elevating User Experiences: Leveraging UX best practices to elevate user experiences while architecting a comprehensive design system aligned with industry standards, ensuring digital interactions that resonate with customers.- Championing a Culture of Innovation: Advocating for a design culture rooted in trust, accountability, and governance, ensuring every endeavor remains steadfastly focused on delivering exceptional, customer-centric solutions.

Welcome to User Centric, where innovation meets functionality. Our dedicated team, committed to crafting cutting-edge websites, is driven by a shared vision of delivering not just creative solutions but cost-effective ones, all while prioritizing the user's experience. At User Centric, we pride ourselves on seamlessly integrating high-quality designs that resonate with both business objectives and customer engagement.Partnering with us means unlocking tailored, bespoke solutions that propel small to medium-sized businesses towards growth. Specializing in the User Experience arena, we conceptualize and construct 'best-of-breed' web applications, meticulously designed to meet the user's needs.Our expertise extends beyond conventional boundaries, as we've successfully collaborated with major corporate clients, including banks and online brands. This journey has empowered us to maximize user reach and spearhead innovation in mobile applications. User Centric is your gateway to a superior blend of business acumen and customer-centric design.

- Drive team OKRs for seamless goal alignment, transparency, heightened focus, and enhanced employee engagement.- Strategically collaborate with internal and external stakeholders to capture precise business needs and objectives.- Formulate and execute a customer-centric UX strategy for Carrefour across MENA ensuring business success.- Establish a dynamic UX team focusing on Research, Design, and Visual artefacts to enhance customer interactions.- Cultivate collaboration and ideation across teams (strategy, product, engineers, marketing) for customer-driven solutions.- Develop and document DesignOps processes, ensuring efficiency and innovation in customer-centric outcomes.- Conduct immersive design thinking workshops and sprints to drive continuous improvements in user experiences.- Leveraging UX best practices, I elevate user experiences while architecting a comprehensive design system aligned with industry standards, ensuring impactful and customer-desired digital interactions.- Champion a design culture emphasizing trust, accountability, and governance, ensuring a customer-centric approach in all endeavours.

- Strategic UX Leadership, devised and executed the UX strategy for RTA apps and websites, aligning design initiatives with overarching business goals.- Executive Collaboration, engaged with Senior Management, providing insights on strategy and processes to ensure alignment with organizational objectives.- Chatbot & Kiosk Strategy, designed, structured, and created conversational artefacts for Chatbot interactions, enhancing user engagement and satisfaction.- Created and documented comprehensive UX processes and methodologies to streamline workflows and ensure consistency.- Developed guidelines, standards, and governance to enforce uniformity, ensuring all parties adhere to established UX principles.- Orchestrated the formalization of all UX artefacts, from research to wireframes and user journeys, for comprehensive assessments.- Collaborated with design, product, and engineering teams, ensuring adherence to UX processes and strategies throughout project lifecycles.- Provided expert advice and assistance to brand and customer experience teams, contributing valuable insights on UX matters to enhance overall customer satisfaction.

-Collaborate closely with the business to understand and gather requirements, creating user personas, flows, and journeys.-Facilitate brainstorming sessions with the team to ensure the development of optimal user journeys and flows.- Provide advice and assistance to management in strategic decision-making for the future development of both web and mobile applications.- Lead Research, Strategy, and Development teams on web and mobile projects, leveraging technologies like AngularJS, JSP, and the latest advancements.- Participate in discussions with team members to share insights on technical best practices and assist in identifying optimal technical solutions.- Implement agile methodology and scrum development, instilling best practices into the development process for efficient project execution.

• Conduct brain storming sessions & advice on app/web strategy and improvements • Discuss, analyse & advise with business departments to ascertain their needs, requirements & deadlines• Conduct meetings and fact finding exercises with 3rd party vendors to create ‘statement of works’ and agree SLA’s• Assist in the conversion of the business needs into user stories/journeys and User Requirements for 3rd parties and internal teams• Incorporate an Agile methodology for development and ensuing weekly sprints have a tangible outcome • Liaise with the UX/UI/Design teams to agree deadlines and processes to ensure project requirements are adhered to• Liaise worth creative director on branding and styling rules for Web/iPhone/iPad/Andriod app development• Create low fidelity wireframes from workshops, to ensure business managers understand and gain sign off on functionalities• Build high-fidelity prototypes with fully functional apps for use on iPhone/iPad/Andriod as test cases• Assist in user testing, review findings with the team, integrate user testing findings into updated Prototyped Apps as required• Set up prototyping framework(s) to be used• Devise processes and procedures that promote rapid prototyping• Develop W3C compliant coding in XHTML, CSS, SVN and jQuery• Develop HTML 5 Apps for both IOS and Android devices • Collaborate with UXD team on matters relating to visual designs/wireframes/integrated Prototypes/functional guidelines/interactions• Build HTML5 and CSS web prototypes that are cross browser as well as standards compliant code• Ensure all desktop applications comply to style guides and coding practices devised by Barclays Bank• Extensive use of JQuery and JQMobile to enhance the UI and User Journeys for all personas both for all applications

• Work with the business to ascertain their needs and match them to user requirements for applications on mobile devices• Facilitate and assist team members to ensure goals/deadlines are met and developed in line with the requirements • Lead UI/UX teams on matters relating new application & ensure 3rd party teams deliver agreed applications• Develop and ensure service level agreements are adhered to and present findings to the business managers• Assist in the planning of improvements to trading apps and other user facing asset management applications• Ensure all desktop applications comply to style guides and coding practices devised by Deutsche Bank• Extensive use of JQuery and JQ Mobile to enhance the UI and User Journey for all personas both for IPAD and Web applications• Liaise with clients and content contributors to ensure the UI’s are correctly developed for future content management• Develop W3C compliant coding in XHTML, CSS, DHTML, XML, XSL, JSP, SVN and jQuery• Facilitate and Assist team members to ensure goals/deadlines are met and developed to the requirements • Convert visual designs/wireframes into integrated Prototypes, ensuring functional guidelines are followed• Work with the UX/Design teams to build HTML5 IPAD applications• Build HTML5 and CSS web prototypes that are cross browser as well as standards compliant code• Ensure all desktop applications comply to style guides and coding practices devised by Deutsche Bank• Extensive use of JQuery and JQMobile to enhance the UI and User Journey for all personas both for IPAD and Web applications• Liaise with clients and content contributors to ensure the UI’s are correctly developed for future content editing

I brought key skills and energy in the development of the Financial Times world-class digital products. The ability to innovate and work within a team environment was an absolute must.• Develop W3C compliant coding in XHTML, CSS, DHTML, XML, XSL, JSP, JPT, Methode CMS, Zend, SVN and jQuery• Conduct research within the App marketplace & advise the business on stagey and future app development • Convert visual designs/wireframes into integrated JSP files, ensuring apps/website perform to agreed standards • Work with Agile applications/test teams to develop integrated code for the dev, staging and live environments • Manage external providers and ensure they adhere to SLA and brand guidelines• Work with offshore teams (Manila/UK) to ensure smooth integration of HTML/CSS/jQuery with ecommerce platforms/systems• Extensive use of JQuery to enhance the UI and User Journey/experience for all personas• Conduct research within the App marketplace & advise the business on stagey and future app development • Working with business and technical stakeholders to deliver business benefit• Ensure that development projects are carried out in accordance with the organisation’s agreed standards, methods and procedures• Working as part of an agile team or independently on own initiative dependent upon size of deliverables• Ensure Service Delivery acceptance and handover procedures are followed for all new developments. • Develop and foster knowledge and skills transfer, to remove key person dependencies.• Reporting to management on a weekly basis, detailing status of ongoing developments, highlighting issues/blockers in plain English.• SQL and experience of either Oracle or MySQL• Subversion and anthillpro• XML/XSL, JSP/JSTL, Velocity, Apache Ant, Maven 2 • Experience of working with an MVC Framework, i.e. Struts or Spring• Enthusiasm to embrace new skills both hard and soft including agility in new ways of working and technologies used by Financial Times.

• W3C compliant coding in XHTML, CSS, DHTML, JSP, .NET and jQuery on the NexisLexis sites• Work with the Engineering team in Dayton, Ohio to ensure HTML/CSS/JS is accurately implemented• Produce wireframes/prototype concepts, deliver to the Engineering team • W3C complaint code that ensures the site is usable and accessible• Extensive use of JQuery to enhance the UI and User Journey/experience• Design and build scalable User interfaces incorporating UI/Accessibility best practices• Develop conceptual models, process flows, navigational maps, wire frames and prototypes from requirements• Liaise with user testing team to gain feedback on user testing and make recommendation for improvements • Ensure cross-browser integrity of the new portal• Advise on matters relating to web best practices and the use of new technologies• Ensure the site is fully accessible to all users paying particular attention to PAS78 guidelines

• W3C compliant coding in XHTML, CSS, DHTML, JSP, and jQuery on the Nomura intranet and extranet• Develop the corporate extranet with new features as well as integration with the Teamsite CMS• Work with the CMS team to ensure workflows are accurate and streamline production cycles• Produce wireframes/prototype concepts, deliver to the dev team W3C complaint code that ensures the site is usable and accessible• Work/manage the remote Agile dev team to develop new portal and integrated code for the dev, staging and live environments• Extensive use of JQuery to enhance the UI and User Journey/experience for all personas• Develop and build templates/wireframes for use by 3rd parties developing micro-sites• Design and build scalable User interfaces incorporating UI/Accessibility best practices• Develop conceptual models, process flows, navigational maps, wire frames and prototypes from requirements• Work with offshore (Mumbai/Tokyo/USA) teams to ensure compliant coding standards are adhered to• Liaise with user testing team to gain feedback on user testing and make recommendation for improvements • Ensure cross-browser integrity of the new portal• Advise on matters relating to web best practices and the use of new technologies• Ensure the site is fully accessible to all users paying particular attention to PAS78 guidelines

• Conceptual design for InterCasino websites and applications.• GUI design for InterCasino website and online applications.• Create wireframes from business cases• Assist in implementation of new branding guidelines• Manage site content via CMS.

• Work with BA/IA teams to understand business requirements• Produce wireframes/user flows for user testing• Conduct user testing of UI concepts • Interact with other senior consultants to ensure user features are built as desired• Develop conceptual models, process flows, navigational maps, wireframes and prototypes from the requirements

- Build and guide the UX studio team, implementing UX practices, research, and crafting user journeys, wireframes, and prototypes for customer-centric results.- Devise and manage UX processes, principles, and guidelines, ensuring strict adherence to agreed- Service Level Agreements (SLAs) for a consistent and customer-friendly user experience.-Transform user scenarios into wireframes and visual designs, integrating them into JSP files to ensure optimal performance, delivering seamless and captivating customer interactions.- Collaborate effectively with offshore teams in Manila and the UK, ensuring the smooth integration of HTML/CSS/jQuery with eCommerce platforms and systems, enhancing the global customer experience.

• Create and manage a scrum team for the implementation of the new brand• Work with other UI/UX teams to ensure 'meeting of minds' concepts and ideas meet business requirements• Create wireframes for user testing • Create W3C compliant coding in HTML, CSS, DHTML and DOM JavaScript on the new national-lottery.co.uk website• Design and build scalable User interfaces incorporating UI/Accessibility • Develop conceptual models, process flows, navigational maps, wireframes and prototypes from the requirements• Developed the PHP framework and then code the new site using PHP (dev only), XHTML, CSS and JQuery• Liaise with the JSP Dev team and Testing teams to ensure all HTML code is compliant and functioning to requirements• Ensure the site is fully accessible to all users paying particular attention to PAS78 guidelines

• W3C compliant hand coding in HTML, CSS, DHTML and DOM JavaScript on the new Tesco.com website• Interact with customers to help create detailed requirements and design specifications that will shape the solution. • Perform user and task analysis; define use cases and information architecture• Interact with other senior consultants to ensure design decisions for individual developers fit within the architecture• Develop conceptual models, process flows, navigational maps, wireframes and prototypes from the requirements• Design and build scalable User interfaces incorporating UI/Accessibility standards and best practice• Ensure the site is fully accessible to all users paying particular attention to PAS78 guidelines• Assist in building the SSI framework and then code the new site using XSL, SSI and CSS• Ensure cross browser integrity whilst building and testing• Liaise with all testing departments within Tesco for full UAT as well as functional testing

• Build wireframes and process flow diagrams• Create user personas to ensure all business needs as well as user needs are addressed• Create prototypes from designs/wireframes for user testing• Hand Coding HTML, CSS, ASP, DHTML and JavaScript on the NCL UK, Orient Lines and Star Cruises websites• Optimise and brand all websites ensuring all content is updated regularly and is found on search engines within 3 pages• Train staff on CMS and produce relevant documentation for training and assistance • Liaise with all departments both within Europe and USA on backend systems to gather the necessary requirements • Participate in system testing to ensure all systems are running smoothly and operates as required• Create UAT and functional testing scripts for testing and share/manage them amongst the teams• Provide reports on optimisation incidents and defects on a monthly basis to management and UK steering group

• Hand Coding (HTML, CSS, PHP, DHTML and JavaScript) compliant to W3C.org guidelines• Optimise and brand the official website and all artists and events at The Gallery• Ensure cost effective pay-per-click campaigns• Ensure The Saatchi Gallery website was on page one of Google for all current artists on exhibition• Add and test (unit level) extra functionality to the site and improve download speed• Search Engine Optimisation of the corporate website to ensure maximum market penetration on all search engines• Explore and create an effective reciprocal website link building programme

• Hand Coding (HTML, CSS, PHP, DHTML and JavaScript) compliant to W3C.org guidelines• GUI design of forms as well as website content, layout and architecture• Gather requirements from the business for the future development of forms and the website• Understand the requirements and provide suitable solutions to these requirements • Work on Photoshop to provide assistance to the print department on corporate documentation• Design, maintain and optimise the Boards websites as well as create new forms for official use.• Chair discussions with test and development teams of the Public Health Sector on matters of requirements and data gathering• Provide weekly and monthly project updates to test and development management and the board

• Design, maintain and optimise the companies group of websites and ensure sites are compliant to W3C.org guidelines• Ensure sites and designs are tested on all platforms and on all browsers• Design and develop new process to streamline work flows in an effort to aid smoother working environment• Offer advice and solutions for using new technology when improving the user interface and experience• Design and develop banners and other advertising promotional items using Photoshop and flash• Provide assistance to new clients joining the business centre on matters of IT, Marketing and general business matters.• Ensure clients are aware of accessibility issues as well as PAS 78 and other W3C guidelines

• Hand Coding (HTML, XML, XSL, CSS, ASP and JavaScript) ensuring sites are compliant to W3C.org guidelines• Manage projects and delegate design work effectively via a team of 5 designers• Create, design and implement web designs and database integration from relevant departments and produce materials accordingly• Develop and maintain cobrand partner sites i.e virgin, Deckchair, bargainholidays and The Times, where branding is the focus• Ensure user clarity and ease of navigation on all sites ensuring Maintain browser • Visit and liase with clients on development of sites• Advice clients on using new technology to aid user interface (CMS) document all findings• Ensure site optimisation using meta tags, search engine submissions and web logs and ensure all sites are tested on a weekly basis• Identify, prioritise and implement future development phases of the sites within the eCommerce team.

• Programme (HTML, CSS, ASP and JavaScript) – Hand coding• Create and develop new and existing sites from briefs received from marketing and other departments.• Provide wireframes and working prototypes on designs • Ensure code compliance with best practise guidelines• Liaise with the testing, development and design teams on project life cycle and the implementation of new modules• Create new designs for website layout of new client website using flow charts, story boards and usability guidelines• Document requirements and provide document feedback on the requirements• Present to clients new designs, layouts and functionality to ensure targets and requirements are met.• Organise and consult with clients/potential clients and partners on matters of web architecture and design• Devise a corporate web presence for partners using our content for European sites

• Training Needs and Analysis conducted on clients• In house and on site IT training on the new Content Management System• Create documentation relating to training procedures in printable formats by clients and users via online training forum• Organise trainers weekly classes and create new training materials and manuals• Research a new CMS solution and provide management feedback as to the best available options• Web training and site creation, train clients on production onto corporate bespoke content management systems• Creation of websites from start of project cycle and delegate when necessary and also maintain partner sites• Creation of course manuals and company material and maintenance of corporate and training web site