Roger Ahlgrimm Email & Phone Number

• Executive with 16 years of experience in Business, Marketing and Product adquired from working in leadership positions in multinational consumer goods companies such as Oakley, Luxottica, and Groupe Seb.• Proven ability to develop and implement business strategies and brand positioning aligned with revenue targets.• Leadership in the product creation and development process, including market research, segmentation, positioning, profitability, launch calendar and distribution.• Solid experience in process integration and coordination between Product and Marketing, focusing on the market and the consumer (GTM)• Vast knowledge about Action Sports, Sporting Goods, Fashion and Optical market segments in Latin America. • Structured Oakley's Marketing department in Latin America for the past 6 years, leading 10 employees that oversaw Communication, Sports Marketing, Trade Marketing, Training and GTM. • Led the creation of an E-Commerce platform, with responsibility for all implementation processes and managing the purchasing, sales and marketing areas.• Holds a degree in Business Administration and speaks fluently English and Spanish, having Portuguese as a native language.

Listed skills include Brand Management, Marketing Management, Marketing Strategy, Optics, and 32 others.