Search Engine Optimization Specialist
Current1- Audit any website we are manage. (Technical Auditing – On-page – Off-page) manual and by tools like:- *Page Speed Insight. *Moz. *Ubersuggest. *Similarweb. *Screaming Frog. *Google search console. *Google Analytics. 2- Use Google Analytics for collecting data to create reports that provide insights into your business. 3- Use Google Search console that provides information on how Google crawls, indexes, and serves websites. This help to monitor and optimize Search performance.4- Write and update XML Sitemap file, uploading on GSC.5- Write robots.txt file To upload on the website.6- Competitive analysis of other companies within the same industry (website analysis and technical auditing).7- Write, add, and edit Meta tags (SERPS) for all website’s pages in dashboards. * Title tag. * Meta Description. * URLs. * Alt text. *social media snippets.8- SEO plan. set measurable goals that demonstrate improvement in marketing efforts.9- Recommend changes to website architecture, content, linking, and other factors to improve SEO position. With Collaborating with teams to continue the SEO plan. Align with Developers, Designers, Data entry, blog writers, and UX writer.10- Take responsibility for making a full keyword research plan, manually and by using all available tools like (Ubersuggest -keyword io) to get high-quality keywords (Volume- CPC - SD). to use throughout the website pages, daily news, blogs, and all marketing materials. Plus content clusters, and make sure of running ranking factors.11- Take responsibility for handling the website’s dashboards with the data entry team and blog writers.12-Sending notifications for any app we have, aligned with the UX writer.13- Build and gain high-quality do-follow backlinks, aligning with the PR department and social media specialist.Gain (High quality -broken) backlinks from competitors. Collect spam back-links, and DISAVOW them on Google Search console.14- Google My Business accounts management