● Progressed throughout the organization, taking an underperforming operation and transforming into an innovative, data-driven function, employing an advanced technical mindset, project management expertise, and ability to cultivate strategic relationships with stakeholders and external partners.● Derived continuous improvement and operational excellence by creating and implementing processes and procedures and developed KPIs and metrics for each department.● Led a transition from an in-house customer care department to an outsourced operation, successfully researching and selecting an outsourced company that employs a team of agents. Also focusing on transition to automation via chatbot/Whatsapp to reduce workforce and achieve significant cost savings.● Sourced and hired a technology and data expert to develop a data-driven reporting strategy, connecting information to one main data warehouse to initiate analytics, dashboards, and reports to increase data and information quality and integrity.● Collected and automated performance reports on daily, monthly, and quarterly data across digital marketing, customer care, sales, and delivery operations via analytics tool; informing executives/operations of KPIs and metrics.● Led the transition from traditional to performance marketing by hiring marketing technologist to set up trackers, and growth marketeers to optimize costs, sales and ROIs.● Implemented marketing technologies to track acquisition, activation, revenue, retention, and referral.● Focused on completely restructuring technology and data infrastructure and teams in 2020, driving rapid and sustainable digital growth in 2021 through YoY revenue increases and customer acquisition.● Selected, hired, and led diverse teams from USA, Germany, Egypt, UAE, Italy, Saudi, Bahrain, and Croatia. ● Hired as an outside consultant for all departments, leading to a full-time role with numerous successes

_____________________________● Analyzed competitive landscape to assess the effects of Uber's strategy shifts for markets and recommended strategies for success, resulting in the growth of revenue ● Facilitated process updates among teams of personnel across departments, delivering improved results faster than standard procedure.● Facilitated dialogues between business functions, laying the groundwork for the reduction in operational costs & a streamlining of workforce processes.● Facilitated collaboration with stakeholders from different departments to develop and launch analytical mechanisms, resulting in a 56% increase in customer satisfaction ratings._____________________________

_____________________________● Developed forecasting models for anticipating industry trends, adding capacity to effectively plan resources effectively, boosting overall revenues ● Conducted extensive customer interviews to uncover insights within the market, resulting in an aggregate report of actionable insights & investment for product optimizations.● Developed a 'fail fast - fix fast' approach with implemented training to educate team members, achieving the reduction of costs and increasing revenue_____________________________

_____________________________● Implemented customized CRM models to update user infrastructure & system upgrades, reporting a high adoption rate ● Deployed & optimized custom-built CRM solutions for clients, amassing detailed user databases and streamlining the user experience_____________________________