• Managed all digital marketing activities for KPI Institute, including ads, SEO, social media, and branding strategy.• Developed and implemented innovative marketing campaigns to increase brand visibility and drive customer engagement.• Analyzed marketing data to optimize strategies and improve ROI for the company.

Managed PPC campaigns across Google Ads, Bing Ads, and social media platforms, optimizing for conversions and ROI.• Led successful SEO initiatives, resulting in significant increases in organic traffic.• Created and executed email marketing campaigns, achieving high open and click-through rates.• Developed and implemented social media strategies, driving audience growth on Facebook, Instagram, and Linked In.• Analyzed campaign performance using tools like Google Analytics and SEMrush, providing actionable insights to improve ROI

Effectively communicated with clients to maintain strong relationships and ensure alignment with their business goals.Managed social media accounts and websites for multiple clients, enhancing their digital presence and engagement.Conducted market research and generated innovative ideas to improve campaign strategies and client outcomes.Collaborated with design and web development teams to deliver materials on time and within scope.Oversaw digital campaigns for 5-6 diverse clients, customizing strategies to meet unique industry needs.Managed $50K+ monthly ad spends, achieving a ROAS of 300-400%, significantly improving efficiency and ROI.Implemented optimized ad strategies and A/B testing, leading to a 40-50% increase in lead generation.Boosted customer engagement with a 35% increase in click-through rates through strategic ad campaigns and social media management.Prepared and presented in-depth reports using Google Looker Studio, offering actionable insights to drive continuous campaign improvement.

Conducted in-depth research across diverse industries, including business, technology, health and insurance, fashion, real estate, and home improvement.Managed and responded to over 80 queries weekly for platforms like Connectively (formerly HARO), SoPicks, and RevenueGeeks.Produced 5-8 high-quality blog posts weekly for the company and clients, ranging from 800 to 3,000 words per piece.Achieved notable success by having a client’s work featured in Forbes, enhancing credibility and brand visibility.Optimized content using SEO best practices, including keyword research and link-building, to drive organic traffic and engagement.

Supported Marketing Efforts Across SABs, SaaS, and B2C BusinessesAssisted in executing marketing strategies across diverse channels, including web, social media, email, and paid campaigns, to drive client results.Developed and implemented SEO strategies, enhancing website rankings through on-page, off-page, and technical SEO optimization.Managed content marketing initiatives, creating and optimizing SEO-focused content to increase organic traffic and engagement.Oversaw social media campaigns on Instagram, Facebook, and LinkedIn, while running paid campaigns on platforms like Snapchat and YouTube Ads.Analyzed campaign performance using tools like Google Analytics and HubSpot, refining strategies to achieve key performance metrics.Collaborated with creative teams to deliver cohesive marketing campaigns, improving client satisfaction and retention.Leveraged strong analytical skills and a collaborative mindset to support and execute impactful digital marketing campaigns under the leadership of the Digital Marketing Manager.