With three decades of business resilience and growth, City Bank is the oldest and one of the leading private commercial Banks in Bangladesh. Responsibilities includeStrengthen City Bank’s business profile with strategic partnerships and coherent storytelling. Ensure the Bank’s strong presence is maintained in social media with active engagements and explorations. Promote the Bank’s successes and achievements to international investors and local stakeholders.Ensure that senior leader communications are consistent and effective in establishing the Bank’s expertise and building thought leadership in the industry.Identify opportunities to promote the Bank’s growth story through collaboration with local and international media.

HSBC is the leading foreign bank in Malaysia offering both conventional and Islamic Financing products and solutions for its customers. Responsible for managing media and employee communications for HSBC’s Islamic Financing operations – HSBC Amanah Malaysia, Global Functions and Retail Banking and Wealth Management (interim). Actively developing messaging for HSBC’s global priorities – implementation of Pivot to Asia strategy, setting Industry leading compliance standard and building stronger reputation. Collaborating with local media in promoting HSBC’s thought leadership in Islamic Financing, business opportunities in ASEAN and growth of China and Renminbi (RMB).

Driving a consistent and positive organizational exposure and promoting the organisation’s strategy, progress and success by actively working with local media and external stakeholders. Developing project based communication strategies and identifying success stories for internal and external publication by engaging with multiple departments. Facilitating cohesive senior management media engagement with speech and story development, press releases, insights and liaisons with international offices.

Actively worked with the Commercial Banking division of the bank to identify scopes of client engagement and experience, and develop marketing plan. Implemented a number of highly praised corporate customer experience programmes (3rd HSBC Export Excellence Awards, HSBC The Daly Star Climate Awards, Corporate Customer Satisfaction Survey etc.) as the key coordinator and planner.Facilitated Corporate Banking employee engagement through exploring local and international success stories, organising Town Halls and developing multimedia communication projects.

Managed local intranet and significantly improved online intranet penetration by making the intranet as the dedicated newswire site for HSBC Bangladesh staff. Planned and Facilitated award winning* employee engagement programmes (annual team building programmes and annual staff awards).Coordinated with various departments including HRD to identify local talents and promote their success stories internally. *HSBC’s global recognition programme for the most innovative employee engagement programme

Initiated the bank’s first ever customer experience survey for retail customers and implemented proprietary customer relationship management software for generating potential customer leads.Facilitated customer insights and intelligence generation through Quantitative, Qualitative and Focus Group Discussion (FGD) session for various customer groups.Coordinated customer loyalty programme for retail banking customers.