National Marketing Executive
Toronto, Ontario, Ca
Since 1999, the Canadian Undergraduate Technology Conference (CUTC) Foundation hosts the largest technology conference for undergraduate students in Canada. In 2013, the conference was held in Toronto and Vancouver in May. Over the last decade, the conference has reached 4000+ students in North America, with 150+ top industry partners including Facebook, Microsoft, Deloitte Shell, SUN Microsystems, GE, Research In Motion, IBM, Nulogy, CGI, Hootsuite, and Kik.• Implemented innovative, national marketing campaigns that successfully reached over 500,000 undergraduate students and secured 600+ delegates• #Infect13: Created and curated social media content to promote the conference• Maintained a weekly reach of 8,000+ visitors on Facebook page, increased likes by 500 (42%), and doubled Twitter followers to 1,000• Established cross-promotional partnerships with over 30 technology focused organizations, accelerators, and incubators from Ontario, Alberta, and British Columbia• Conducted interviews and managed a team of 10 Campus Leads across three universities• Coordinated with a student team of over 15 executives across Canada for nine months • Mission accomplished: Successfully sold out Toronto's conference