Rahma Syifa Safira Email & Phone Number

Jakarta, Indonesia

- Constructing a top-tier multinational FMCG company’s media environment;- Leading and managing both conventional and digital campaigns including but not limited to TV, online video, social media, KOL, advertorials, events, and other media;- Initiating strategic media plan, monitoring campaign execution, and reporting campaign delivery;- Generating client's budget control and financial planning for the whole year and allocate resources as needed;- Spearheading, deeply analyzing both newly-emerged and existing competitor's brand analysis, weekly monitoring & reporting competitiveness;- Collaborating with both internal and external parties such as digital ops team, content team, creative agencies, vendors, and partners; and- Building good relationship with clients.

- Constructing comprehensive digital audience strategies through data-driven activation;- Experimentation, piloting, and product development for competitive advantage leading to the creation of innovative campaign solutions;- Developing playbook/insights framework on comprehensive reports with in-depth audience insights to design future campaigns;- Evolving Information infrastructure to create actionable intelligence and reducing manual interventions to improve efficiency and effectiveness.

Indonesia

Bandung Area, West Java, Indonesia

- Collecting data on consumers, competitors and market place through different instruments including but not limited to survey, FGD, observation, and interview;- Translating the data into insights to be consolidated further into actionable items; and- Discovering relevant needs of the target market which will become the action plans of the company in order to achieve customer satisfaction.