Rahmat Novie Yanto personal email
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With a robust background in leading marketing initiatives, my expertise lies in crafting innovative strategies that propel brand presence and performance. At Springboard, my focus has been on developing intellectual property-based marketing projects and overseeing strategic collaborations for entertainment and sports marketing initiatives. Our team's efforts on campaigns like Head In The Clouds 2022 and Scooter Prix have not only enhanced our brand but also enriched the user experience.My role encompasses meticulous campaign performance tracking, budgeting, and P&L development, ensuring financial and marketing objectives align seamlessly. Creativity and innovation are the cornerstones of my approach, driving user growth and engagement through comprehensive digital marketing campaigns. My dedication to marketing excellence is unwavering, as I continue to adapt to industry shifts and lead my team towards achieving our company's ambitious goals.
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Vp Of MarketingInatax.Co.IdJakarta, Indonesia -
Vp Of Marketing, Strategic Partnership And Business DevelopmentInatax Jakarta Sep 2024 - PresentJakarta Metropolitan Area -
Head Of Marketing | Brand Planning & PerformanceSpringboard | Djarum Group Jun 2021 - Sep 2024Indonesia1. Manage Owned Media and Company Communication strategy2. Maintain relationship with media, vendor, stakeholder (Brand, partner)3. Prepare Press release for upcoming IP and Events.4. Brand Manager of Kaskus, Opini, Bolalob & Endeus.5. Strategically manage and grow our Intellectual Property portfolio, including flagship properties like 'Misteri Rumah Sangit', "Scooter prix", "Pesta Rasa" and key forum communities.6. Craft and deploy a cohesive brand story that engages our… Show more 1. Manage Owned Media and Company Communication strategy2. Maintain relationship with media, vendor, stakeholder (Brand, partner)3. Prepare Press release for upcoming IP and Events.4. Brand Manager of Kaskus, Opini, Bolalob & Endeus.5. Strategically manage and grow our Intellectual Property portfolio, including flagship properties like 'Misteri Rumah Sangit', "Scooter prix", "Pesta Rasa" and key forum communities.6. Craft and deploy a cohesive brand story that engages our target demographics across multiple channels.7. Utilize analytics to refine and amplify the reach of Kaskus, Opini, and Endeus through targeted campaigns.8. Pioneer innovative marketing strategies to maintain the cutting-edge appeal of Kaskus, Opini, and Endeus.9. Execute integrated marketing and social media strategies for high-profile projects such as 'Head in the Clouds 2022' and 'Scooter Prix.'10. Monitor and analyze campaign performance to drive continuous improvement across all brand and IP initiatives.11. Prepare and oversee marketing budgets, forecasting future campaign needs for optimal IP growth.12. Conduct thorough Profit and Loss (PnL) evaluations for each Intellectual Property to ensure financial efficacy. Show less
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Head Of MarketingBareksa.Com (Pt. Bareksa Portal Investasi) May 2020 - May 2021Indonesia1. Manage Owned Media and Company Communication strategy2. Maintain relationship with media, vendor, stakeholder (Brand, partner)3. Prepare Press release for upcoming Events.4. Strategically manage all facets of digital marketing including SEO/SEM, database, email, social media, and display advertising initiatives.5. Craft and execute robust Go-To-Market strategies for new product launches, such as Bareksa Haji and Bareksa Emas.6. Implement advanced tracking systems to… Show more 1. Manage Owned Media and Company Communication strategy2. Maintain relationship with media, vendor, stakeholder (Brand, partner)3. Prepare Press release for upcoming Events.4. Strategically manage all facets of digital marketing including SEO/SEM, database, email, social media, and display advertising initiatives.5. Craft and execute robust Go-To-Market strategies for new product launches, such as Bareksa Haji and Bareksa Emas.6. Implement advanced tracking systems to analyze ARPU, utilizing data to enhance user engagement and maximize revenue.7. Oversee performance marketing campaigns across Google Ads and Social Ads, focusing on optimizing ROI.8. Develop and administer comprehensive marketing budgets, aligning with strategic growth objectives.9. Coordinate the Bareksa Fund Awards, leveraging both online and live streaming platforms to bolster brand visibility and audience engagement. Show less -
Head Of DigitalNeobuzz Aug 2018 - Apr 2020Indonesia* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments… Show more * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points * Instrument conversion points and optimize user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less -
Head Of DigitalPt. Dwyn Digital Internusa Feb 2016 - Jul 2018Greater Jakarta Area, Indonesia* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments… Show more * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points * Instrument conversion points and optimize user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less -
Digital Marketing ManagerMerck Indonesia Feb 2016 - Jul 2016Jakarta, Indonesia* Responsible for Neurobion, Sangobion, and Other Product of Merck Indonesia Product * Report to Head of Marketing, APAC Marketing Director, and Global Digital Director * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain Neurobion, Sangobion, and other product social media presence * Measure and report performance of all digital marketing campaigns, and assess against… Show more * Responsible for Neurobion, Sangobion, and Other Product of Merck Indonesia Product * Report to Head of Marketing, APAC Marketing Director, and Global Digital Director * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain Neurobion, Sangobion, and other product social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points * Instrument conversion points and optimize user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less -
Head Of Strategic PlanningBuzzworks - Integrated Digital Media Agency Sep 2012 - Jan 2016Manage All Buzzworks ProjectMake Sure Project Meet the Deadline and RequirementFacebook & Google OptimizationSocial Media ManagementContent Marketing -
Senior Media PlannerKaskus Networks Oct 2009 - Aug 2012Greater Jakarta Area, Indonesia- Develop a plan that engage with Kaskuser both online & offline- Make a Strategic plan to a Brand that want to campaign in Kaskus- Present the strategic plan to the brand- Manage Planner team to assist the Account Executive team -
Account ExecutiveKaskus Networks Oct 2009 - Nov 2010 -
Investment PlannerPt Indonesia News Center May 2009 - Oct 2009
Rahmat Novie Yanto Skills
Rahmat Novie Yanto Education Details
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Management -
Information Technology
Frequently Asked Questions about Rahmat Novie Yanto
What company does Rahmat Novie Yanto work for?
Rahmat Novie Yanto works for Inatax.co.id
What is Rahmat Novie Yanto's role at the current company?
Rahmat Novie Yanto's current role is VP of Marketing.
What is Rahmat Novie Yanto's email address?
Rahmat Novie Yanto's email address is ra****@****ail.com
What schools did Rahmat Novie Yanto attend?
Rahmat Novie Yanto attended Universitas Gadjah Mada (Ugm), Universitas Islam Indonesia.
What skills is Rahmat Novie Yanto known for?
Rahmat Novie Yanto has skills like Digital Marketing, Digital Media, Online Advertising, Social Media, Social Media Marketing, Web Development, Marketing Communications, Digital Strategy, Google Adwords, Optimization, Facebook Fan Page Creation, Online Lead Generation.
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Rahmat Novie Yanto
Jakarta, Indonesia
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