Rahool Talukdar Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Built an IP from scratch to launch. A news app for the Millenials who find it cumbersome and boring to read the news on a daily basis. The core promise of the product was to build a 'news-reading-habit'.

Mumbai, Maharashtra, India

Mumbai Area, India

Leading a team of strategists, art directors, social managers to build a seamless culture of managing existing accounts and new pitches. Working on a model to better TATs for creative assets from an organic and paid media perspective. Mentoring individuals to think 'brand-building' on digital. Work closely with Heads of Media, Tech, Analytics, New Business to create winning strategies and campaigns for pitches. Contributing to the uplifting the creative culture of the organisation. Building serious expertise in in-house video creation and motion graphics (kinetic typography, promos for OTT content)

Adding value to Digital Agencies to create stories for brands in the online space. Conceptualizing content videos for Brands that help in soft selling through consumer-benefitting information on the subject/category. Getting projects done inside lean budgets, usually the norm for digital videos.Creating multiple Display Banners for some of India’s biggest brands when they are stuck with the ‘single creative approach’.Helped a Hyderabad based wellness and nutrition startup brand to stand up and be seen in the nutraceutical market. Setting up the Brand Architecture to designing the packaging, establishing influencer networking and even the website. The startup reached a state of visibility which helped them receive funding.Handling the marketing and branding activities of India’s largest Diabetes Speciality Treatment Chain for about a year. Structuring the communication – internal and external to look more premium and consistent. The Social Media teams followed suit.

A core team member contributing to Anterprises’ product & ideas, and heading the creative support, for various managed businesses. Facilitated tingg! A division that explores the world beyond advertising thereby creating media agnostic properties/products, for brands and businesses.

Bandra, Mumbai

My journey at Focus Circle began as a Copy Head where I was involved in creating advertising campaigns for brands across varied industry verticals. I was actively involved in leading the copy team both for pitches and existing accounts. As I worked my way up, I was entrusted with the National Creative duties of the agency with offices in four cities. Since four years I was responsible for the creative output of the agency thereby leading a team that creates winning work for new pitches. I have had the privilege of working with brands like Finolex, Lilliput, TATA POWER, Dalmia Cement, IDP Education and W, amongst others.

Nariman Point

As Focus Circle introduced its proprietary product worldoo.com, I was heading the team to create content for India’s first site specially designed for kids. Being a part of the core team members in terms of thought, development, creation of popular features to promote, design the visual experiences of the platform and manage the team for a cohesive worldoo language were amongst the key aspects undertaken in this project.

As a Senior Copy Writer; my key responsibility was to work with the Art Directors to create concepts and translate that in our brand communication. I was heading a team of junior writers which included grooming them about the technicalities of brand communication to understanding the importance of insights for effective creative campaigns. The various sectors handled during the tenure were Real Estate, Jewellery, Ceramics and Education.

My first attempt as a copywriter in an advertising agency was primarily backed by understanding consumer insights and mindsets. The learning curve was largely dependent on interacting with multiple profiles and audiences and linking that back to brand requirements.

Pgd In Advertising (Mass Comm.), Advertising, A+

Activities and Societies: Internships, Internships and Community work.

Ba In Mass Communication, Advertising

Studied Journalism and Mass Comm. It was only after college that I realised that I knew nothing about the subjects.

Aisse, Science, Social Science, Mathematics, English - All That!, A

Activities and Societies: Best days of my life.