- Designing strategic and tactical customer marketing plans for Reckitt Benckiser’s brand like Dettol, Airwick, Harpic, Vanish, Veet, Clearasil- Specializes in front end development of SAP based BI systems, which is further customized to cater to the individual reporting requirements for principal & internal analysis key account- Co-ordinate all in-store activities – category modifications, coordinate with merchandising team on setup of major displays, POS placement and coordinate on sampling activities.- Execution of major in store activities (displays / promotions / samplings) in co-ordination with various teams in ensuring a smooth & successful implementation- Full year, Quarterly & Monthly Business Reviews for every brand with internal management, Principals & Key Accounts.- Sales Analysis – Sales Trends, Audit data evaluation, IMS analysis, gap analysis, Post Promo analysis- Various Analysis – distribution tracking, visibility planning, RSP surveys, competition reports, etc-Coordinating with supply chain to monitor the stock level for Retail Business and thus ensuring smooth functioning of stock availability.-Providing support to the sales team through various in depth analysis of their respective accounts.- Exploring, briefing & negotiating with the co-packers for packaging and art works ensuring its timely delivery in quality and quantity.

Market Research on the feasibility of the Wine Training Courses in Bangalore - Surveyed 100 Professionals across Bangalore region, with the structured and disguised questionnaire to understand the scope of the course. - Analyzed briefly the needs and preferences of the different respondent categories, which would help to design the course more effectively.

Handled two different projects.1) Directors Special Black (DSP-B) Activation Prototype - Monitored activation modules ensuring activation is full proof in terms of plan and intent with channel partner and end consumer - Understand Consumers and Competitor’s behavior among the segment in Bangalore 2) Market Research on Consumer Profiling & their Perceptions towards Brand Directors Special Black (DSP-B) Whisky” - Surveyed 200 Consumers across 5 different regions with structured and disguised questionnaire to understand consumers profile and perception towards the brand. - Analyzed briefly Consumers Profile covering demographic, behavioral, & psychographic Variables

o Involvement in all the aspects of the dealership i.e. 4‘S- Showroom, Sales, Service, Systemo Monitoring Competitors Activitieso Analyzed Sales, Stock & Daily enquiries statistical reportso Organized Cricket Match and was a part of a Teamo Awarded Certificate of Appreciation by the Director of the Dealership