Manage a team of 3 analysts to support finance and business analytics for Global text, display advertising and supporting Cannibalization measurement. Responsibilities include:✦ Product Analytics✦ Business Analytics and Go to Market Strategy✦ Data driven strategies for managing cannibalization of core eBay transactions by ads

Manager, Marketing Analytics & Finance [Mar'16 - Aug'17]Senior Manager, Marketing Analytics & Finance [Sep'17 - Feb'19]Measuring, managing and analyzing performance of ~$XB annual marketing spend to maximize its effectiveness and optimize return on investment (ROI). Help business navigate the right investment strategy to deliver the quarterly, annual and holiday targets. Leading a team of 2 analysts,. Projects include:✦ Development of ROI framework that provides comparable performance of different marketing channels and levers. Improved fund allocation process that created significant value within the eBay P&L✦ Analytics lead for eBay Incentives and Loyalty with over $XXM+ annual budget. Collaborated with business to deliver significant +30pts improvement in ROI by changing target audience and offer strategy ✦ Led analytics for eBay’s Customer Centricity Initiative. Have created frameworks to build and develop profitability models for multiple regions around the globe. Was part of the original two-person team that developed a model to detect eBay’s most profitable long-term customers. Presented findings to eBay CFO and several SVPs and VPs that led to the creation of the Customer Centricity Initiative✦ FP&A Business performance: Stepped in for 3 months during a team mate's absence. Didn’t just take the existing process and roll with it. Took steps to enhance the process while meeting the needs of the executive leadership team✦ Actively manage the implementation of new products with Paid Search, Affiliate network, Display and Social Marketing teams to ensure that the changes are in sync with the regional objective and deliver growth✦ Identified opportunity to improve channel efficiency by delivering ~$XXM annual savings in affiliate marketing spend with no material GMV breakage.

Executives handpick a very small group of early-mid career professionals for a two-year rotation program. This entails four roles across business units and geographies within eBay Inc. The program provides extensive exposure to Finance and Business leaders across eBay, along with mentorship and coaching enabling the candidates to accelerate their leadership development.1. Product Analyst, Buyer Growth at San Jose, USA: ✦ Identifying, sizing and prioritizing buyer growth opportunities on Full Site on Mobile (FSOM) ✦ Provided analytics support for the launch of new eBay experience (eBay 3.0) by reporting A/B test results and performing deep dives2. Performance Analyst for Consumer Sellers (C2C) at London, UK: ✦ Responsibilities include weekly business performance reviews, financial and operational planning and goals, and identifying new growth opportunities3. Product Analyst, Seller Marketing Tool at San Jose, USA: ✦ Built data pipeline for reporting and increased seller adoption by running marketing promotions ✦ Developed a transfer function to quantify this tool's incremental value to eBay which was required for trade off decisions4. Marketing Performance FP&A at Zurich, Switzerland: ✦ Delivering in-depth traffic reviews on a weekly/monthly/quarterly cadence that drives actions from EMEA Leadership Team and informs key global stakeholders. Also supported 2016 Marketing Budget & Planning ✦ Recommend spend reallocation across marketing channels to EU CMO to improve ROI

Supported seller loss and seller NPS initiatives. Projects include:✦ Seller loss reduction program that Identifies risky sellers based on tenure and past performance, withholds their funds and releases only upon shipment confirmation. $5M+ annual loss savings realized✦ Multi Account & Identity Policies: Built models leveraging identity detection and verification to find users with multiple accounts. Based on user's risk assessment, limits were placed on access to site services. In FY'12, actions were taken on ~500K sellers by making a trade-off decision between sales loss and improvement in buying experience✦ A/B testing: Key website changes, Marketing campaigns✦ Financial reporting on key KPIs

✦ Segmentation: Developed customer lifecycle & segmentation for credit card users✦ Go to Market Strategy: Built targeted strategies for different user segments to increase credit card spend