-Managing product lifecycles for the Preseasoned app -Editing/writing/managing B2B content for iGaming-Working with a team of writers to meet business goals

-Head of product for UpComm(CMS) and UpMail(Email Marketing)-Leading the content vertical UX, long-form SEO and emailer marketing-Designed, prototyped and launched interface content for 5+ product websites-Designed customer journey maps for omnichannel engagement strategies-Developing content strategies for partner brands and homegrown SAAS products

-Designed the communication flows for Crejo.Fun, an ed-tech platform for extracurriculars-Prototyped copy samples on Figma and went through rapid iterations with the product teams-Developed customer journey maps and demonstrated potential usecases -Led a team of writers to publish content on the brand blog

-Gave back to the community by working in the non-profit sector for two years -Spearheaded the creation of a new website by leading a team of designers and content anchors -Developed workflows to consolidate data for annual financial reports -Overhauled content and communication strategy, leading to 1M+ USD being raised in funds -Launched the #WhatIf campaign during the 2020 pandemic to help gather support for underprivileged communities

-Worked with brand teams to create UX copy for Royal Enfield international and 10+ regional websites-Crafted UX copy for Mobil Indian and Mobil South Asia Pacific websites -Created UX copy for the Mahindra Electric brand website-Developed UX copy for the Kingfisher Pitchers app in collaboration with product teams -Wrote short and long-form content for Hero Motosports

-Designed content for V1 of Swiggy's app and website -Created documentation for product and engineering teams, helping bring content to market-Crafted communication strategies for push notifications and social media growth hacking-Helped the company scale from one neighborhood to 12+ cities through established copy guidelines and tonality

Writing theme based articles on topics decided by the company.

Working with a team to create curated, theme based online and offline magazine content.