Rahul Basu

Rahul Basu Email and Phone Number

Senior Manager Digital Marketing | SEO Project Manager | Semantic SEO Expert | Google Ads Certified | Google Analytics Certified Professional | More than 13 Years of Experience @ Ingold Solutions Private Limited
calcutta, west bengal, india
Rahul Basu's Location
Kolkata, West Bengal, India, India
About Rahul Basu

Presently I am working with Ingold Solutions Private Limited as the head of the digital marketing department. I always looking forward to implement robust digital marketing strategies which can produce great results for my clients.I am a Google Analytics, Google Ads and HubSpot Certified digital marketing professional with more than 13 years of relevant industry experience within the search marketing industry. I am very much adverse with client handling and team management.As an established digital marketing professional, I have a track record of achieving the best possible ROI for my multiple clients.

Rahul Basu's Current Company Details
Ingold Solutions Private Limited

Ingold Solutions Private Limited

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Senior Manager Digital Marketing | SEO Project Manager | Semantic SEO Expert | Google Ads Certified | Google Analytics Certified Professional | More than 13 Years of Experience
calcutta, west bengal, india
Employees:
14
Rahul Basu Work Experience Details
  • Ingold Solutions Private Limited
    Senior Manager Digital Marketing
    Ingold Solutions Private Limited Mar 2024 - Present
    Kolkata, West Bengal, India
    Client communication- Responsible for managing digital marketing clients, providing strategic proposals, addressing concerns via Email, Microsoft Teams, and Skype. Establishing the brand's online presence across channels, maximizing ROI through data-driven strategies.Managing digital marketing campaigns- Responsible for managing data-driven digital marketing campaigs, maximizing brand awareness and ROI. Skilled in strategizing, developing, and overseeing interactive campaigns. Proficient in leading dedicated teams.Social Media Campaigns - Orchestrating compelling social media campaigns across diverse platforms, fueling brand visibility, maximizing ROI, and fostering meaningful engagement. Spearheading end-to-end strategy development and meticulous execution.Google Ads Campaigns – Masterfully manage and optimize diverse Google Ads campaigns, spanning search, display, YouTube video, Gmail, and shopping. Craft strategic, laser-focused campaigns to maximize client ROI.Managing Newsletter Campaigns – Crafting robust email campaigns tailored to customer interactions, driving exceptional customer retention rates of over 50% for B2B and B2C clients. Leveraging platforms like MailChimp for impactful results.Managing SEO Campaigns – Proficiently manage and execute client SEO campaigns, utilizing up-to-date expertise in SEO and Google trends. Drive successful high-traffic campaigns, achieving top rankings for long-tail keywords.Project Management - Professionally oversee digital marketing teams using project management platforms such as Asana and Trello. Extensive experience in effectively managing projects and resources on these platforms.
  • Ingold Solutions Private Limited
    Digital Marketing Manager And Project Coordinator
    Ingold Solutions Private Limited Feb 2020 - Present
    Kolkata, West Bengal, India
    Client communication- Responsible for managing digital marketing clients, providing strategic proposals, addressing concerns via Email, Microsoft Teams, and Skype. Establishing the brand's online presence across channels, maximizing ROI through data-driven strategies.Managing digital marketing campaigns- Responsible for managing data-driven digital marketing campaigs, maximizing brand awareness and ROI. Skilled in strategizing, developing, and overseeing interactive campaigns. Proficient in leading dedicated teams.Social Media Campaigns - Orchestrating compelling social media campaigns across diverse platforms, fueling brand visibility, maximizing ROI, and fostering meaningful engagement. Spearheading end-to-end strategy development and meticulous execution.Google Ads Campaigns – Masterfully manage and optimize diverse Google Ads campaigns, spanning search, display, YouTube video, Gmail, and shopping. Craft strategic, laser-focused campaigns to maximize client ROI.Managing Newsletter Campaigns – Crafting robust email campaigns tailored to customer interactions, driving exceptional customer retention rates of over 50% for B2B and B2C clients. Leveraging platforms like MailChimp for impactful results.Managing SEO Campaigns – Proficiently manage and execute client SEO campaigns, utilizing up-to-date expertise in SEO and Google trends. Drive successful high-traffic campaigns, achieving top rankings for long-tail keywords.Project Management - Professionally oversee digital marketing teams using project management platforms such as Asana and Trello. Extensive experience in effectively managing projects and resources on these platforms.
  • Web Spiders
    Digital Marketing Specialist
    Web Spiders May 2019 - Jan 2020
    Kolkata, West Bengal, India
    At Web Spiders, I excelled in client communication and effectively managed digital marketing campaigns, including social media, Google Ads, SEO, and email marketing. I implemented strategies to enhance brand awareness, reach, and ROI. Additionally, I demonstrated strong leadership by managing a team responsible for content creation, design, and digital marketing execution. Through my expertise and collaborative approach, I consistently delivered exceptional results, contributing to the company's success.
  • Indus Net Technologies
    Senior Executive Digital Media Marketing
    Indus Net Technologies Apr 2011 - May 2019
    Kolkata
    Client Communication: Communicated effectively with clients through various channels, ensuring prompt and professional responses, fostering strong relationships.Team Management: Successfully led a high-performing digital marketing team, driving collaboration and achieving exceptional results.Project Management: Managed end-to-end execution of digital marketing projects, ensuring on-time delivery within budget and meeting client objectives.SEO Campaign Management: Managed and optimized SEO campaigns, implementing strategies to improve organic search rankings and user experience based on the latest trends and key metrics.Google Ads Campaign Management: Managed Google Ads campaigns, optimizing settings, conducting keyword research, and employing bidding strategies across various platforms to maximize ROI and drive targeted traffic.Key Achievements:Maintained strong client relationships, fostering high satisfaction and repeat business.Ensured timely project completion with high-quality campaign deliverables.Implemented effective SEO strategies, leading to significant improvements in organic search rankings and website traffic.Optimized Google Ads campaigns, resulting in improved click-through rates and conversions.
  • Indus Net Technologies
    Senior Executive Digital Media Marketing At Indus Net Technologies
    Indus Net Technologies Apr 2011 - May 2019
    Kolkata Area, India
    Client Communication: Communicated effectively with clients through various channels, ensuring prompt and professional responses, fostering strong relationships.Team Management: Successfully led a high-performing digital marketing team, driving collaboration and achieving exceptional results.Project Management: Managed end-to-end execution of digital marketing projects, ensuring on-time delivery within budget and meeting client objectives.SEO Campaign Management: Managed and optimized SEO campaigns, implementing strategies to improve organic search rankings and user experience based on the latest trends and key metrics.Google Ads Campaign Management: Managed Google Ads campaigns, optimizing settings, conducting keyword research, and employing bidding strategies across various platforms to maximize ROI and drive targeted traffic.Key Achievements:Maintained strong client relationships, fostering high satisfaction and repeat business.Ensured timely project completion with high-quality campaign deliverables.Implemented effective SEO strategies, leading to significant improvements in organic search rankings and website traffic.Optimized Google Ads campaigns, resulting in improved click-through rates and conversions.
  • Wipro
    Technical Support Engineer
    Wipro Jan 2010 - Nov 2010
    Kolkata, West Bengal, India
    Working as a Technical support engineer and responsible for client issues through calls

Rahul Basu Education Details

Frequently Asked Questions about Rahul Basu

What company does Rahul Basu work for?

Rahul Basu works for Ingold Solutions Private Limited

What is Rahul Basu's role at the current company?

Rahul Basu's current role is Senior Manager Digital Marketing | SEO Project Manager | Semantic SEO Expert | Google Ads Certified | Google Analytics Certified Professional | More than 13 Years of Experience.

What schools did Rahul Basu attend?

Rahul Basu attended Bengal College Of Engineering And Technology (Bcet), Durgapur, Kendriya Vidyalaya.

Who are Rahul Basu's colleagues?

Rahul Basu's colleagues are Soumayajeet Mukherjee, Pritam Gaikwad, Adarshi Ghosh, Nikki Bharti, Ankita Gupta, Shivani Singh, Subhasish Ghosh.

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