www.rahulbeniwal.com I've spent the past 10 years working as a product design and strategy consultant for a variety of tech cos.Notable projects —1. Times of India App, 2021Worked with Times Internet to help define their digital product strategy and overhauled their app as an outcome.2. SimsimWorked with closely with the founders for a year and half going from an MVP to a full fledged product. Acquired by YouTube in 2021.3. Indian Express, 2018. A complete overhaul of the design of Indian Express' mobile app and web platforms. Work included User research, interviews, user flows, wireframing, with mocks and interactions as deliverables. Focus was on improving user acquisition and retention along with building different revenue streams by leveraging their digital properties.4. PayTM, 2018. Led a team of 3 designers to design a dashboard for schools to manage fees and fee collection.5. LBB, 2018. Worked within a team of 2 to redesign LBB's mobile app and website with a focus on discovery and user retention. Deliverables included a design system that could scale alongside the growth of the company.6. HDFC, 2017. Re-designed parts of the Payzapp app to include the Smartbuy experience with a focus on discovery and conversion by optimizing different steps of their purchase funnel.Other clients —ApnaklubShyft, formerly MindhouseBombay Shirt CompanyTimes Internet.Taskspotting – A Dubai based crowdsourced marketing platform.Twigly – Mobile app for an online kitchen.Plant spark – Parentside of an educational app for kids.ShopSprinkle – A deals based e-commerce platform.MyBliss – A health and wellness platform with a focus on happiness and mental health.Policybazaar.

Joined as Urbanclap's first product designer. Led design for the organisation for the duration of my tenure there. Grew the team from 1 to 4. Set up user testing within the organisation. Released the first version of the iOS app. Tried and tested core user flows during the early stages of the product. Was responsible for all functions design — from discussing business decisions with stakeholders to creating image assets for icons in the mobile app.