Led the UX design process for multiple projects, from initial research to final delivery.Developed wireframes, user flows, and interactive prototypes to visualize design concepts and gather user feedback.Set up the tone for the team to foster an inclusive, diverse, and collaborative environment.Collaborated with developers to ensure the successful implementation of designs, addressing any technical constraints.Conducted usability tests and incorporated findings into design iterations to enhance usability and overall user experience.Presented design concepts and solutions to stakeholders, providing rationale and gathering feedback for iterative improvements.Collaborate with partners in product management and engineering to define problems and explore the highest-impact solutions. Build a relationship that leads to more rewarding and impactful UX engagement.

Gather and evaluate user requirements in collaboration with the product manager & client.Illustrate design ideas using storyboards, process flows, and sitemaps.Develop Ul mockups and prototypes that clearly illustrate how sites function and look.Create original graphic designs (e.g. images, sketches, and tables).Prepare and present rough drafts to internal teams and key stakeholders.Identify and troubleshoot UX problems (e.g. responsiveness).Conduct layout adjustments based on user feedback.Adhere to style standards on fonts, colors, and images.

- Defined the entire strategy for Product Design for consumer-facing products like mobile application, and desktop website.- Devised the design language for the entire consumer-facing applications.- Designed the atomic design system from scratch. ( colors, typography, illustrations, layouts)- Single-handedly designed the entire mobile app and mobile website.- Helped set up the design team by hiring quality designers from various Tier 1 institutes.- Lead the team in designing C2B and C2C experience of the desktop website.- Constantly helped with designer hiring along all verticals- Helped in introducing and driving the design culture at WOWFLUX - Defined the work structure for the team and individual team members.- Introduced work management software for smoother functioning of the team.- Introduced clockify to analyze bandwidth of each designer and formed strategies for personal development, growth, and learning of team members.- Increased the overall efficiency of the design team by 80%.- Updated the design system.- Formed strategies to revamp existing designs according to current trends.- Streamlined designed processes and eased out the design QA process.- Educated the team about data analysis and its appropriate utilization in the Product development and design process

1. Create design concepts to determine the best product.1. Present product ideas to relevant team members for brainstorming.3. Suggest improvements to design and performance to product engineers.4. Coordinate with designers to ensure accurate communication and efficiency in the design phase.5. Modify and revise existing designs to meet customer expectations