• Working for an online gaming brand (~ $1.5 BN annual revenue), my role is to build the mother brand and solve for the branding and business requirements for the categories of Real Money Games and Fantasy. This entails:o Brand Communications & Media Distribution – - Working on the brand positioning through key campaigns planned on different media (ATL / Digital / BTL) to create a stand-out imagery and high recall - MPL is currently the second largest searched brand after Dream 11 - Contributed to conceptualization of the first-ever gaming IP - Great Indian Gaming Festivalo Market Understanding – - Gather consumer insights from both brand & competition, category growth patterns through regular research / interaction with focus groups and competition product users - Scaling up Business by leveraging key opportunities like IPL, other sport events - Hands on experience with tools like Apps flyer, clever tap, etc. for understanding the TAM universe and growth opportunitieso Product Initiatives & Marketing – - Focusing on User-driven approach, used consumer insights to enhance product features that appeals to the TG - Was able to recommend & implement 2 new features within 6 months of joiningo Operations and Reporting – - Monitoring Daily business numbers and generating timely interventions through planned marketing efforts - Collaborate with sales and growth marketing teams to forecast revenue on a rolling 15-day cycle - Lead internal SCRUMS to ensure alignment, information sharing & organized task execution between departments

Worked at OnePlus as the Media strategy and planning lead, the role demands to deliver on the below challenging diverse set of KRAs: - Strategize and formulate the GTM to ensure that OnePlus achieves and maintains the leadership position every quarter in the premium smartphone segment (OnePlus has been in the top 3, for last 5 quarters | source: Counterpoint research) - Lead the omni-channel Media panning for the brand and capitalize on key opportunities in TV, Print OOH, Digital & Ecommerce - Data is key - Use current trends (Google trends, GA, Search, FB insights) & historical sales data for benchmarks for comparison with current category landscape. Provide pivotal support in delivering sales targets through planned marketing efforts & explore business growth opportunities (Best selling products in its segment – OnePlus smartphone & Tv in 2019) - Ensuring a successful product life cycle for the Smartphone & Tv category by working closely with key partners like Google, Facebook, Nielsen to understand the affinity towards the brand and the product

Working in an extremely competitive industry, the 3 major asks from the role was: - E-commerce Growth: Formulate the right approach & media mix to drive performance marketing for the brand. Managed e-commerce and effective use of Search, Display, Social & affiliates drove the online commerce growth by 2% in 6 months - Consumer Insights: Actively participate in research to understand brand Health and comparison of NPS scores with the competition. Align Brand & product marketing strategy accordingly - Data Analysis: Closely worked with the sales team to understand consumer buying pattern & Initiated the framework of the loyalty program for the brand

Digital professional in a digital strategist role in one of the best digital agency of India for approx. 4.5 years, handling global brands from the sectors of Auto, telecom, IT, FMCG, Service & Education.

1) Consulting: The role involves offering solutions in the branding space, by offering the client solutions through Online and Offline services2) Interact with Marketing personnel (Corporates) and Media buyer (Media Agencies) to offer branding services3) Account Management: Handling Existing Corporate Accounts & also acquire new ones, is the prime KRA4) Look into service delivery issues of key accounts5) Work with various online / E comm clients and try and come up with different value proposition and performance metrics for direct response campaigns like CPS (cost per sale), CVL (cost per verified lead) campaigns, that serves the marketing objectives well

- Responsible for generating business from key accounts in Bangalore for the digital business of Hindustan Times.- Providing various branding solutions on online portals of Hindustan Times (HindustanTimes.com, LiveMint.com and Shine.com) to key clients in Bangalore.- Providing print solutions to clients on “ShineJobs”, the career supplement of Hindustan Times.- Coordinating with digital media agencies for campaigns on Shine.com, LiveMint.com and HindustanTimes.com.- Acquiring new clients in the assigned territory- Achieving the sales target every month- Ensured timely collection of all revenue from clients- Interacting regularly with the clients to ensure a committed and partnership based relationship- Managed key clients like ABB, Siemens, Edelman, Deloitte, TBWA, Microsoft, ARM, Schneider Electric, Ernst & young, OnMobile and ACI Worldwide.

1) Presentation to new clients2) Analyse the client's requirements3) make suggestions and recommendations4) Propose customizations5) Involvement in negotiations6) Closure and delivery of Product