As an Marketing Operations Consultant, I worked in different US and EU based Pharma majors to set up Digital factories supporting their OmniChannel Marketing efforts across channels including Email campaigns, Web, Events and Social Media. This includes working with customers and in-house delivery teams to analyze existing customer processes/SOPs, suggesting optimizations and ensuring that delivery teams are up and running with the new/updated processes.Key Responsibilities:• Configure, customize multiple technology platforms like SFMC, Web CMS, MDMs, Consent Management to amplify business outcomes partnering with business, technology, marketing and operations teams.• Strategize and support Activation of new engagements by studying ‘as-is’ set up, designing process architecture in line with client expectation and ensuring right set up for onboarding of various stakeholders like Affiliates, MLR team, AORs, delivery teams etc• Designing operating model based on the stakeholders involved & carving out the ways of working in the form of Playbooks and setting up SLA & KPI framework for high quality throughput at scale• Lead cross-functional teams and implement strategies to improve service operational performance for end customers.• Identify the process gaps and implementing the service improvement plans to maximize the process performance• Develop effective change management strategy to drive successful adoption of Content factory services, Campaign Operations & Web Services• Developing effective Training Strategy for target groups and corresponding communication & training resources like Webinars, Bitesize videos, Training Presentations

Managing TCS delivery team for major pharma’s Europe's flagship data analytics program. This program is to transform their Analytics landscape and deliver cutting edge analytics capabilities to Leadership, Marketing and Sales Force in Europe. The program is cross functional. Focuses on both data engineering and dashboarding and therefore has really enhanced my team and program management skills.Key Responsibilities:• Help define program strategy, governance and execution plan, and set up team• Take complex projects and break them down into manageable pieces and ensure delivery in a successful and timely manner• Identify, scope, and deliver end to end projects that require cross team collaboration and coordination• Drive initiatives that enable the scale and unlock efficiency of tech teams.• Work with key stakeholders in business teams, product management, engineering and research to agree scope and timelines• Communicate regularly with senior management on status, risks, and change control• Work with teams across business, engineers, researchers, product management and leadership, look for building consensus and driving teams towards results• Anticipate bottlenecks, provide escalation management, anticipate risks and make tradeoffs, balancing the business needs versus priorities and technical constraints

As an Omnichannel Execution Lead for major US Pharma, I established relationships with affiliate teams, their creative agency partners, and their extended business teams, to champion the adoption, expansion and measurement of omnichannel marketing programs to HCPs and patients that support the brand strategic plans and business objectives. I managed implementation and delivery on campaign and experience design, channel strategy, website content management, Search Engine Optimisation (SEO), media campaign planning, online webinar channel placement, email campaign scheduling and social media strategies.Key responsibilities:• In collaboration with franchise teams, develop and implement campaign content and digital channel strategies designed to enhance the customer experience under the guidance of the Digital Strategy Lead• Maximising customer engagement with campaign content created by franchise teams.• Deliver digital media planning and co-ordination of asset delivery, liaising with agency partners over third-party ad serving and trafficking.• Evaluate digital campaign performance using best practice KPIs and enable franchise teams to use a data driven approach and identify actionable insights and ensure campaign impact is maximised.• Deliver paid social media campaigns within the scope of the ABPI code, ensuring content is optimised to maximise reach and engagement across the range of social platforms.• Provide expert guidance to franchise teams on creation of digital assets that follow best practice design principles, maximise click through rates and drive great customer experience.• Facilitate access to online platforms for virtual events, including management of agencies.• Co-ordinate email deployment schedules across therapy areas and work with teams to deliver best in class email campaigns. Including email design principles, A/B testing and deployment variables (Time Deployment, Segmentation) to maximise open, engagement and click through rates.

As a Scrum Master/Agile Project Manager, I focused on leveraging Agile practices to deliver large project/programs and products.Key responsibilities:• Guide/support multi-skilled, multi-discipline Development Team/s developing various products with a diverse audience.• Supervise and facilitate teams in all Agile ceremonies including sprint planning, sprint demos, retrospectives, and daily stand ups.• Responsible for creatively removing impediments from the scrum team so they can continue to perform at their best.• Create, maintain and deliver on project and work stream plans. Revise as appropriate to meet changing understanding and needs.• Identify and manage the risks associated with projects to achieve project success.• Ensure that the definition of done is being followed by the team.• Support the Product Owner on refining the product backlog and make them ready for upcoming sprints, enabling longer-term work visibility for reporting to delivery and management teams.• Demonstrate ability to influence Product Development and Management teams to improve product features and supportability of a product offering by identifying problems and suggesting and/or driving implementation of fixes or features in collaboration with stakeholders.• Work together with team during project estimation sessions and share understanding of projected durations and release plans with leadership team.• Facilitate the teams’ desire for creativity, continual improvement of efficiency and capability.• Measure team sprint success by using standard sprint metrics and drive team efficiency and productivity improvement through data points• Build a trusting and safe environment where problems can be raised without fear of blame, retribution, or being judged, with an emphasis on problem solving.• Assisting with internal and external communication, improving transparency, and radiating information• Assessing the Scrum maturity of the team and coaching them to higher levels of maturity

As an IT Project Manager, I worked on planning and project management to deliver standalone change projects or discreet parts of a larger change project or programs.Key responsibilities:• Managing and delivering projects in line with organization’s methodologies and standards. Using appropriate toolsets, ensuring required governance is followed and that budgets and KPIs are both appropriate and met. Suggesting & implementing improvements to processes & controls• Tracking, reporting and management of budgets, risks, assumptions, issues, and dependencies - guiding the team and stakeholders and escalating as required• Using industry knowledge and best practice to continuously improve processes and procedures - shaping, building, and embedding improvements to ensure delivery of the best possible customer outcomes• Producing, analyzing, and reviewing high quality, relevant, understandable, and accurate reports and management information to support decision making. Ensuring consistently high standards across the team• Managing & coaching others (directly or indirectly) to ensure they have the skills & support required to deliver quality outputs in a timely manner• Acting as an ambassador for your team and representing them in leadership forums• Working with leadership team to shape and develop priorities, strategies, and plans• Play a key role in converting strategy into action• Managing and holding accountable/getting value for money and quality service from third party suppliers

Expertise in managing software testing projects entailing reviewing existing processes, identifying gaps, and recommending improvements to bring requirements, configuration, testing, and release management processes into conformance with current industry best practices• Conducting reviews along side team members from design, business and system requirements point of view per se for identifying Validation and Verification requirements like use case scenarios etc.• Participated in code reviews, validation readiness reviews, production readiness reviews, release readiness reviews and other process related meetings as necessary.• Creating test plans, test cases and test scripts / procedures, test data for carrying out unit / integration / system / compatibility / regression tests at various stages in the SDLC.• Logging and tracking of defects; documenting and communicating test results and unresolved problems; explaining system bugs to programmers.• Participated in production release management processes and conducted all pre- and post-release validation and verification• Participated in Change Request management processes and customer driven enhancement evaluations, to applications in test and production environments.• Delivering and implementing the project as per scheduled deadlines; extending post-implementation and maintenance support to the client.• Hands on experience in Automation and Performance testing