Spearheaded digital marketing efforts for a Mentor MatchSuccessfully generated leads across key markets: India, GCC, UK, and USADeveloped and managed robust digital marketing strategies tailored to the Edtech sectorExecuted comprehensive marketing campaigns to promote educational solutionsPlayed a pivotal role in driving growth and engagement within the Edtech industry

As PPC Manager at Replicon, I orchestrate monthly campaigns across USA, UK, Canada, and Australia, leveraging both Google and Bing Ads platforms to target diverse markets. Specializing in B2B lead generation for software products, I employ advanced strategies to ensure high-quality lead acquisition and conversion. My role encompasses comprehensive management of a $260K monthly ad budget, meticulously allocating resources across platforms to optimize ROI and drive business growth. Key responsibilities include:- Strategizing and executing targeted PPC campaigns on Google and Bing Ads to reach our global audience effectively.- Implementing advanced optimization techniques to enhance ad performance and maximize lead quality and conversion rates.- Conducting rigorous analysis and performance tracking to refine strategies and drive continuous improvement.- Collaborating closely with cross-functional teams to align PPC efforts with overall marketing objectives and business goals.- Effectively managing a substantial monthly ad budget of $260K, allocating resources strategically across platforms to achieve desired outcomes and drive sustained business expansion.

As the Digital Marketing Manager at NIST Global, I led comprehensive B2B and B2C lead generation initiatives while managing a dedicated team. With responsibility for both business-to-business and business-to-consumer markets, I crafted end-to-end digital marketing strategies to propel company growth. My role included:- Supervising and mentoring a talented team to execute multifaceted digital marketing campaigns effectively.- Developing and implementing end-to-end digital marketing strategies aligned with company objectives and market trends.- Spearheading B2B and B2C lead generation efforts to drive business expansion and revenue growth.- Conducting in-depth market research and analysis to identify opportunities and refine marketing approaches.- Collaborating cross-functionally to ensure alignment of digital marketing efforts with overall business goals.- Driving innovation and leveraging emerging trends to maintain a competitive edge in the digital landscape.- Monitoring performance metrics and leveraging data-driven insights to continuously optimize strategies for maximum impact.

Aiming to be on top in Digital marketing Industry, I support all businesses to build online branding and marketing.

Team handling, New Business Listing, Location Mapping, Lead Generation, SEO, PPC, SMM