• Analysis the Segment performance. Maximize conversion on pre-approved offer pool to enable business to deliver overall targets of tele binding personal loan.• Measure campaign conversion reports for insights on intelligent segments identified, analysis and share campaign efficiency.• Data penetration in various segments. Data allocation and cooling off between different products campaigns segment mix in acquisition.• Campaigns generate the exact Target Customers as per Business Logic’s followed by the Offer broadcasts through various Channels such as SMS, Chat Bot, Voice blast.• Data provided to call centre and product team for RPL, RSL & RDL (Touch free & Non-Touch free). delinquency mapping for each campaign.• Risk and IT teams to ensure smooth execution of campaigns Systems Understanding & Data Analysis.• Working on major projects for Contact Centre transformation, Regional call centre delivery, ZBB, BCP, WFH and various integration & development project for Rural term loan vertical. • Partner coordination for product innovation, integrations & building of new channels.• Managing tele caller’s productivity and using data efficiently.• Closely with Senior Management to optimize, track business & overall business performance• Building the data science & providing the customer journey insights for Digital Initiatives team.• Interact with various stakeholders for driving projects/Call Centre i.e. Partners, IT, Verticals, BIU, etc

• Worked as a Dept. Manager in Manufacturer Relation team.• Business/system requirement delivery in close co-ordination with IT. • Worked on API builds, business integration and portal enhancement projects• Ensuring hustle free and smooth process as per the requirements. • Co-ordinated with external partners for cross organizational API builds.

• Understanding and optimizing current process, evaluating alternative to current process.• Responsible for designing and launching new products and streamlining existing processes to increase new customer acquisition• Responsible for documentation and setting-up operational process from initiation to disbursal to the end of loan• Query resolution and troubleshooting on SFDC and Finnone, Co-ordinate with IT Team for enhancement and follow up.• Execute and liaison with IT for product launch from BRD writing to Testing of scenarios & till the production movement smoothly.• Design and launch contests for employees and Channel Partners. Design & Build processes & Key Strategic Initiatives to deliver the business targets.• Engage in analysis relating to profitability, delinquency, and viability of all Loans products to support decision making.• Initiate & Lead key projects for the Business which builds sustainability of profit & Responsible for Product Development, Portfolio Management and Analysis• Ensure systems, processes, technology development and improvement is as per Business requirements• Drive high impact business/technology projects within the business to achieve efficiencies and higher profitability.• New process initiative – UAT, production control and enhancement. • Design and execute various promotional campaigns and sales strategies to increase penetration