Senior Area Manager
Current• Analysis the Segment performance. Maximize conversion on pre-approved offer pool to enable business to deliver overall targets of tele binding personal loan.• Measure campaign conversion reports for insights on intelligent segments identified, analysis and share campaign efficiency.• Data penetration in various segments. Data allocation and cooling off between different products campaigns segment mix in acquisition.• Campaigns generate the exact Target Customers as per Business Logic’s followed by the Offer broadcasts through various Channels such as SMS, Chat Bot, Voice blast.• Data provided to call centre and product team for RPL, RSL & RDL (Touch free & Non-Touch free). delinquency mapping for each campaign.• Risk and IT teams to ensure smooth execution of campaigns Systems Understanding & Data Analysis.• Working on major projects for Contact Centre transformation, Regional call centre delivery, ZBB, BCP, WFH and various integration & development project for Rural term loan vertical. • Partner coordination for product innovation, integrations & building of new channels.• Managing tele caller’s productivity and using data efficiently.• Closely with Senior Management to optimize, track business & overall business performance• Building the data science & providing the customer journey insights for Digital Initiatives team.• Interact with various stakeholders for driving projects/Call Centre i.e. Partners, IT, Verticals, BIU, etc