Rahul Kumar Email & Phone Number

Princeton, NJ, US

New Jersey, United States

New Delhi, Delhi, India

Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with a monthly budget of $12,000, resulting in about $41,000 in monthly revenueLaunched SEM campaign for high volume and long-tail keywords that generated 3,60,000 unique visitors and 290 customers monthlyExceeded growth targets every quarter by 14% on.

New Delhi, Delhi, India

Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $80,900 in 2019Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%Created reporting around paid marketing funnels, and leveraged this to.

New Delhi, Delhi, India

Created the Road-map, Strategy, Processes & executed them to implement personalized & most appropriate content on the website and app Marketing Communication - Execution & AutomationLead the continuous development of the business performance analytics scope, including vision and roadmap evolution, reporting, and constant improvement of our services.

Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across the company by 250%Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors.

Noida Area, India

• Worked closely with Supply chain and procurement teams to meet delivery and productions goals and to ensure that inventory levels are sufficient for customer needs.
• Collected, cleaned and provided modeling and analysis of structured and unstructured data used for major business initiatives in terms of sales and marketing also reported monthly expenses variances and explanations.
• Attended meeting and conference with hoteliers to develop idea for business expansion of NightStay.
• Recommended and directed extranet sharing between operation, sales and hotels for faster visibility and lesser workload.
• Produced the analysis and participated in weekly and monthly forecast meetings with senior management and CEO.
• Coordinated in marketing campaign to make MI100 successful on Republic day.

New Delhi

• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Coordinated art and graphics creation for effective merchandising.
• Worked on product development using in-depth knowledge of vendor landscape and industry insight.
• Recommended operational improvement based on tracking and analysis.
• Researched and resolved issues regarding the integrity of data flow into databases.

Bengaluru Area, India

• Directed and coordinated marketing activities and policies to promote products and services.
• Initiated market research studies and analyzed findings.
• Coordinated and participated in promotional activities and trade shows.
• Analyzed third-party data and investigated new growth opportunities.
• Communicated marketing team plans and accomplishments to verify alignment with senior management objectives.