Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with a monthly budget of $12,000, resulting in about $41,000 in monthly revenueLaunched SEM campaign for high volume and long-tail keywords that generated 3,60,000 unique visitors and 290 customers monthlyExceeded growth targets every quarter by 14% on averageImproved the average free trial to paid conversion rate by 15% with the use of customized email sequences, resulting in $5,000 in new revenueLed the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to an improvement of ROI by 24%

Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $80,900 in 2019Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%Manging newsletter and Push notification analytics to get a sense of audience and conversion chances and did changes accordingly.

Created the Road-map, Strategy, Processes & executed them to implement personalized & most appropriate content on the website and app Marketing Communication - Execution & AutomationLead the continuous development of the business performance analytics scope, including vision and roadmap evolution, reporting, and constant improvement of our services, products, and solutionsCreated MIS reporting system for CEO on Zoho CRM.

Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across the company by 250%Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors, resulting in $1.2M in incremental revenueAutomated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week

• Worked closely with Supply chain and procurement teams to meet delivery and productions goals and to ensure that inventory levels are sufficient for customer needs.• Collected, cleaned and provided modeling and analysis of structured and unstructured data used for major business initiatives in terms of sales and marketing also reported monthly expenses variances and explanations.• Attended meeting and conference with hoteliers to develop idea for business expansion of NightStay.• Recommended and directed extranet sharing between operation, sales and hotels for faster visibility and lesser workload.• Produced the analysis and participated in weekly and monthly forecast meetings with senior management and CEO.• Coordinated in marketing campaign to make MI100 successful on Republic day.

• Defined and tracked campaign effectiveness and adjusted strategies accordingly.• Coordinated art and graphics creation for effective merchandising.• Worked on product development using in-depth knowledge of vendor landscape and industry insight.• Recommended operational improvement based on tracking and analysis.• Researched and resolved issues regarding the integrity of data flow into databases.

• Directed and coordinated marketing activities and policies to promote products and services.• Initiated market research studies and analyzed findings.• Coordinated and participated in promotional activities and trade shows.• Analyzed third-party data and investigated new growth opportunities.• Communicated marketing team plans and accomplishments to verify alignment with senior management objectives.