Working in a startup is a mix of fun and a lot of challenges which keeps me going on and on. G.O.A.T. being a food tech company has given me loads of opportunities to wear different hats. To name a few are listed below:1. Giving ideas for Social Media Marketing Designs (Online Campaign Ideas)2. Hardcore Business Development - Sales (Getting in touch with new leads and converting them)3. Product Development (Understanding the product in depth of how the lip-smacking product is… Show more Working in a startup is a mix of fun and a lot of challenges which keeps me going on and on. G.O.A.T. being a food tech company has given me loads of opportunities to wear different hats. To name a few are listed below:1. Giving ideas for Social Media Marketing Designs (Online Campaign Ideas)2. Hardcore Business Development - Sales (Getting in touch with new leads and converting them)3. Product Development (Understanding the product in depth of how the lip-smacking product is made and give suggestions to add to the existing portfolio)4. Taking active participation in popular events - Magnet Fields Festival, Lolapalooza, Horn Ok Please, Vegan Festival - 32nd Avenue to name a few.5. Brainstorming and thinking out of the box about how the brand can have more reach using different platforms (Online / Offline). Show less

• Communicate with Worldwide CPMs for WW requests, Project Information, & Transferring of assets.• Working with WW Digital Asset Managers to transfer launch assets to a long-term Digital Asset system.• Plan, manage, and track the content localization of assets.

• Get awesome scripting to develop attractive stories for kids to hear and learn newer concepts and morals.• Give directions for any video development of the product to be showcased on different social channels.• Making own stories from various vectors in an interesting way which is easier for the kids to learn.• Create and develop characters and elements from scratch.

• Maintaining the Online Social Post for the interaction and brand awareness of the brand.• Coming up with creative ideas for ONLINE & OFFLINE branding.• Doing Research & Marketing of the market and see how LETSTRACK can launch new products and intercept • the market with Campaigns, Events, Posts, etc.• Maintain the company’s corporate website in terms of designing and maintenance.• Give directions for any video development of the product to be showcased in different social… Show more • Maintaining the Online Social Post for the interaction and brand awareness of the brand.• Coming up with creative ideas for ONLINE & OFFLINE branding.• Doing Research & Marketing of the market and see how LETSTRACK can launch new products and intercept • the market with Campaigns, Events, Posts, etc.• Maintain the company’s corporate website in terms of designing and maintenance.• Give directions for any video development of the product to be showcased in different social channels. Show less

BRAND SPECIALIST (INNOVATION VISUALISER , CONCEPT CREATION, MARKETING)• Meeting clients of different sectors and see how their brands visibility can be done in a professional manner for an upcoming event or an exhibition be it within the corporate or a destination in India or abroad.• Come up with the story/theme that would excite the onlookers. A total end to end solution in terms of execution, design, marketing for all communication media – ATL, BTL, Online.• Come up with… Show more BRAND SPECIALIST (INNOVATION VISUALISER , CONCEPT CREATION, MARKETING)• Meeting clients of different sectors and see how their brands visibility can be done in a professional manner for an upcoming event or an exhibition be it within the corporate or a destination in India or abroad.• Come up with the story/theme that would excite the onlookers. A total end to end solution in terms of execution, design, marketing for all communication media – ATL, BTL, Online.• Come up with visualizing design ideas for client's with 2D and 3D rendering which would excite them and make them understand how the occasion / event would be brought to life.• Work for established Ad agencies to crack their client’s account for revenue generation and eventually drive the company’s business with it.• Understand the brand completely for what the account is being catered to so that the marketing and branding completely justifies the flavor of the company pitched for.• Maintaining the company’s corporate website in terms of designing and maintenance. Show less

Worked as an Assistant Manager – Marketing (Online & Offline Branding, Business Development, Sales, Communication, PR).• Responsible to get new business on board and negotiate sales tactics for profitability of Swarovski products.• Responsible to have the visibility of the new branding transition in the Swarovski Professional business.• Taking care of the South Region for Marketing with across segments – Jewelry, Automobiles, Garments, Corporate gifting, etc.• Undertake the… Show more Worked as an Assistant Manager – Marketing (Online & Offline Branding, Business Development, Sales, Communication, PR).• Responsible to get new business on board and negotiate sales tactics for profitability of Swarovski products.• Responsible to have the visibility of the new branding transition in the Swarovski Professional business.• Taking care of the South Region for Marketing with across segments – Jewelry, Automobiles, Garments, Corporate gifting, etc.• Undertake the IB forum i.e. understanding which all clients are to be taken on board for IB depending on the clients/brands positioning in the market and how much visibility or volume it could generate for us once we have a tie up with them. Post which get the IB agreements signed by them on-line and also support them with POS materials also keeping account for the South region.• Came up with new communication mediums for the upsale of the saree segment in the south region. Made a communication kit voucher and poster for Kalyan Silks in order to promote Swarovski embedded saris.• Designed tags for Chennai Silks to promote their sari products.• Participated in the India Design ID forum, which was held from Feb 13-15. This is a fair where a number of leading brands and interior designers showcase their work. Handled in visibility of the Ingredient Branding at the stall for public to know about the new branding.• Keep track of the overall key focused accounts and drive whatever accounts are at the backend.• Doing PR activities for the brand in magazines like Harpers Bazaar, Elle, and Vogue.• Taking care of Branding and Marketing on the online space as well as offline. Show less

Worked as an Assistant Manager – Sales and Marketing - Graphic Design / Marketing / Sales (Brand / Business Development).• Interacted with clients on daily basis; to get them onboard for a long term tie up. • Designing full end to end branding solutions for various brands and their sub-brands in the domestic apparel segment e.g. Madura Garments , Arvind , Indian Terrain , Raymond , etc to name a few. • Did interesting ideas in terms of designing and marketing products which… Show more Worked as an Assistant Manager – Sales and Marketing - Graphic Design / Marketing / Sales (Brand / Business Development).• Interacted with clients on daily basis; to get them onboard for a long term tie up. • Designing full end to end branding solutions for various brands and their sub-brands in the domestic apparel segment e.g. Madura Garments , Arvind , Indian Terrain , Raymond , etc to name a few. • Did interesting ideas in terms of designing and marketing products which would enhance the overall look and feel of a particular brand. • Come up with new international trends in the global market and presenting the clients a collection on the basis of trend forecasts.• Came up with publishing and packaging artworks for US based clients like Jockey, Fruit&Looms, United Colors of Benetton, etc Show less

Worked as Assistant Manager- Designer, Merchandiser, Buyer for Vdot and Mainline (Van Heusen) in the menswear category. • Did extensive research about what other (Domestic and International brands) are doing for the same segment, thus coming up with individualistic stories and color concepts for what the new season would comprise of according to the market trends globally. The collection did extremely well in acceptance and thus increased 20% of the net sales from previous year.•… Show more Worked as Assistant Manager- Designer, Merchandiser, Buyer for Vdot and Mainline (Van Heusen) in the menswear category. • Did extensive research about what other (Domestic and International brands) are doing for the same segment, thus coming up with individualistic stories and color concepts for what the new season would comprise of according to the market trends globally. The collection did extremely well in acceptance and thus increased 20% of the net sales from previous year.• Sourced new fabrics came up with new techniques of patterns, colors, garment styling from the international runways, brands globally and trade fair meetings.• Seeing and applying new techniques in terms of fabric blends (Cotton , Cotton mix blends) and prints (Screen prints , Digital prints , Pigment prints , Flock prints , etc) thus coming up with interesting graphic artworks for the T-shirts ,Sweaters, Cardigans. • Applied new display ideas of the product in stores and interesting VM displays at the time of trade show where all the regional buyers, rank and buy our product on the basis of market sell thru.• Came up with interesting graphic tags for the product and new and innovative packaging kits for the formal and casual category.• Did Posters, Banners, Leaflet, Branding Promotions, Branding Strategy & Identity. Show less

Worked as a Buyer - Merchandiser/ Designer for Rocawear, Facconable , Nappapijri and Tommy Hilfiger.• Generated costing related documents for construction of samples to be approved for the mass production worldwide from the client.• Involved from scratch of how the pre proto sampling is made by using similar fabric content. Post which the pre proto sampling is done on actual fabrics which is then used to make the Salesman Sample.(SMS). • Lastly SMS to final bulk production.