Asymbl, Inc. is an innovative technology company within the Salesforce ecosystem. Asymbl offers talent services software products that empower customers to 'assemble' their tech stack with a choice of business process-specific applications.

Aera understands how your business works, makes real-time recommendations, predicts outcomes, and takes action autonomously.

- Developed deep expertise on our product portfolio, in order to effectively tell our story across all available channels - Paid, owned earned media, through content marketing, and search engine optimization.- Managed go-to-market strategies - owning and executing product marketing for the Xebrio Project Management Software by contributing to the product positioning and messaging; working withcross-functional teams to ensure we depict an effective product story across all integrated marketing campaigns to drive customer acquisition.- Sales enablement and implementation of account-based marketing to communicate the value proposition of the products to the sales team and develop content for the sales tools that support the selling process of our product.- Defined a customer buying journey, and articulated the key buying criteria and requirements of our customers.- Worked with the marketing team, product management, and senior leadership to provide product inputs (positioning, differentiation, features, benefits, etc) while developing variousassets that include email trails, webinar, ebooks, blogs, and online campaigns- Worked with the product management team in product launch planning and managing the cross-functional implementation of the plan- Contributed to on-going market research and gained expertise about buyers, how they buy, and their buying criteria.- Defined and tracked KPI's. Identified levers in improving performance and championed necessary initiatives to improve.

- Directed traffic growth strategies, including SEO, PPCcampaigns, content distribution, email marketingand trackbacks.- Increased brand awareness through creation andmanagement of social media channels, boostingsocial media engagement..- Content Marketing - Helped develop landing pagesfor its educational courses, ebooks and live webinars- Tracked and reported on marketing campaignperformance monthly to help with optimizing currentand future plans.- Implemented complete workflow automation toimprove processes and save time- Helped rank website for 20+ keywords in top 3positions.- Improved lead conversions by 27%, and new leadflow by by around 30%

- Worked on Google Ads PPC campaign- Defined, set up and fined tuned social mediastrategy- Tracked and analyzed web analytics to recommendproactive adjustments to strategies.- Optimized social media channels and web pages toimprove SEO and usability.- Improved click-through rates, conversion and otherimportant KPIs with strategic approach.