Rahul Philip Email & Phone Number

Bengaluru, Ka, In

Bengaluru North, Karnataka, In

- Launched Smytten Pulse, a brand launch platform to create revenue opportunities from Smytten's data, winning "Best Technology Innovation for Digitally Native Brands" at IAMAI DNB Awards 2023.- Created Smytten's ad ecosystem with onsite ads (Banner, PLA, Video) and off-platform ads (Google, Criteo), increasing impressions MoM and revenue MoM with high fill rate and customer retention.- Built Smytten Pulse Research, multi-format survey system (brand track, quick surveys, polls) with demographic and behavioural targeting, & direct audience access for brands, achieving a significant portion of annual revenue run rate target.- Spearheaded Pulse Go-To-Market, boosting self-serve users MoM through SEO optimization, landing page redesigns, and performance marketing, resulting in a decrease in Cost Per Lead.- Conducted many user calls with sales team, refining product pitch and development based on user personas and problem space insights, reducing lead closure time and increasing onboarding completion.- Leveraged Big Query and Metabase for data analysis to optimize ad inventory and targeting, increasing impressions, fill rate, CTR, conversions, and revenue.

Gurgaon, Harayana, In

- Expanded MakeMyTrip and GoIbibo Adtech Banner Ads business by negotiating new placements across travelverticals using revenue projections and UX-friendly designs, boosting impressions and revenue.- Grew Sponsored Hotels Listings revenue through securing additional placement slots and optimizing ranking algorithms via A/B testing, resulting in ROAS improvement and CTR increase.

Noida, Uttar Pradesh, In

- Owned the Field Experience for Paytm's sales force responsible for onboarding new merchants and cross-selling and up-selling to this same merchant base.- Delivered results with respect to driving significant impact in churn reduction measures- Grew soundbox sales and merchant revisits by launching My Zones for automated zone assignment.- Reduced support times and reduced errors with service beats for on-demand assignment of agents.

Noida, Uttar Pradesh, In

Noida, Uttar Pradesh, In

- Led Customer Experience for recharges, delivering improvements in contact rate, reopen rate & customer satisfaction- Won Paytm Hall of Fame award for improving partner processes i.e. resolution time & error rate

Mumbai, In

Project: Propose optimal salon connect model for Dry and Wet Hair categories for GCP in South Africa- Conducted primary research on salons & stylists across cities & townships in Gauteng, SA- Obtained internal buy-in with brand managers, in-house stylists and on-ground activation team- Created a heuristics-based salon classification model to prioritize salons and target connect initiatives- Designed salon onboarding strategy with focus on scalable communication & content incentives- Devised salon rep schedule and portfolio push model for ROI and coverage targets

Reston, Virginia, Us

- Interfacing with Product Managers to collaboratively create application deployment documents- Designing requirements for product development and improvements to improve process workflows- Coordination with multiple teams for application deployment and ensuring schedule compliance- Planning and designing implementation roadmap of product and process automation to meet IS&T objectives- Discussing requirements with stakeholders to drive customer buy-in for automation related product and process changes- Supervising the setup of the Civil, Electrical and IT infrastructure for New Delhi Innovation Area

Boston, Ma, Us

- Data Analysis of ticketing systems to discover trends in costing and potential for efficiency improvements- Performed data analysis and their presentation as part of global simplification initiatives- Supported the Vendor Management Office in cost analysis of vendor contracts for Corporate functions

Norwalk, Ct, Us

- Completed project on “Prioritization in the print, packaging and media industry for Asset Financing”- Researched the print aforementioned sectors in India with the perspective of an asset based, capital investment firm.- Presented said report to higher management.

Master Of Business Administration - Mba, Marketing(Major), Operations(Major), It(Minor)

Product Management Certification Programme

Bachelor Of Engineering (Be), Computer Science

Education record