Responsible for Dessert category growth by launching new products, and volume growth through various initiatives, BTL activations, building and executing the communications & marketing plans in coordination with external & internal stakeholders

Responsible for designing the Jio Mart app/web event marketing calendar to achieve business objectives, and planning promotions and campaigns based on AOP targets for revenue, margin, category mix, and activations. Tasked with designing trade promotions and campaigns for Kirana, HoReCa, institutions, and pharmacy channels, as well as integrated communication plans to support category marketing program awareness. Worked closely with the retail category team to increase GMV, margins, and optimize category mix. Designed promotions for new categories, brand and site launches, and several pilot campaigns. Conducted analysis of promotion campaigns and restructured them based on findings. Pitched campaigns to external brands and vendors to encourage participation in various campaigns on Jio Mart B2B.

Responsible for facilitating brand management and product development activities, driving growth in value and volume by introducing new marketing ideas and concepts across the division. Successfully launched and promoted new product categories, driving significant growth and market presence. Skilled in market research, competitive analysis, and cross-functional team collaboration to achieve business objectives.

Responsible for the growth of the art material division of Apsara & Nataraj by launching new products, packaging upgradation, activations, and liaising with cross-functional teams for driving business and agencies for creatives.

-Represented wholesale box a B2B startup in the clothing industry, in the Nagpur region-Generated leads who started buying through the app instead of visiting cloth merchants-Generated revenue of 5 lakhs through my leads within a duration of 2 months