Lead Copywriter
Brands: Sony Entertainment Network, SonyLIV, Colors TV, Discovery, Discovery Plus, TLC, Animal Planet, Zee Music, Jjust Music, and others (in various capacities).-- In charge of leading and mentoring content team (nine at full strength) for designated brands.-- Conceptualised campaigns and ad films, and spearheaded content strategy and creation across multiple media.-- Key presence in pitches for onboarding new brands and retaining current clients.