Brands: Sony Entertainment Network, SonyLIV, Colors TV, Discovery, Discovery Plus, TLC, Animal Planet, Zee Music, Jjust Music, and others (in various capacities).-- In charge of leading and mentoring content team (nine at full strength) for designated brands.-- Conceptualised campaigns and ad films, and spearheaded content strategy and creation across multiple media.-- Key presence in pitches for onboarding new brands and retaining current clients.

Brands: Mindtree, Zoho ManageEngine, WealthDesk, RFPIO, MicroGo.-- Created and executed client-aligned Public Relations plans for both established firms and startups.-- Conceptualised and led strategic outreach to start and sustain objective-based media narratives.-- Monitored, analysed, and extrapolated SaaS- and technology-oriented trends for keeping clients media-relevant.-- Part of NBD pitches, and contributed in various capacities to media strategy and outreach for Nippon Paints, Sulekha, Aura Air, Syrma SGS Technology, and Indium Software.

Brands: SunRisers Hyderabad, Dale Carnegie, Sony Entertainment Network, SonyLIV, Hiranandani Group, and other known FMCG companies. -- Conceptualised and executed social-media and on-ground campaigns, and led content-creation. -- Participated in pitches for onboarding new brands and retaining current clients. -- Liaison for SunRisers Hyderabad. Was on-ground coordinator for 2022 Mega Auction. Led content-creation and execution for entire season.

-- Assigned cricket as primary beat. Developing a network of reliable sources among players, support staff, and administration. -- Covered global leagues (like IPL), BCCI's tournaments, and developments related to the Indian cricket team.-- Contributed to other sections of The New Indian Express, including National Page, Front Page, and Editorials.-- Handed the official social-media accounts for sports.

-- Created and managed content for The Hindu’s website. -- Actively involved in pitching and executing ideas for improving website outlook and revenue-generation.-- Handled official Facebook and Twitter accounts. Pitched for and created official Instagram account. -- Liaised between print section’s sports department and internet wing. Revamped the site's sports section, and launched a podcast with Nirmal Shekar, then Sportstar head and Sports Editor of The Hindu.

-- Underwent comprehensive cross-functional training.-- Involved in development phase of “Engine Blocks & Heads” project. Received exposure to pre-sales activities and conducted background work for client acquisition.-- Worked on redesign of company website, part of an overall rebranding initiative by CK Birla Group.