• Drive website traffic growth through the implementation of a comprehensive digital marketing strategy, encompassing SEO, SEM, Social Media, and Affiliate Marketing. • Take ownership of Google PPC campaigns, from campaign setup to keyword research, ad creation, campaign optimization, keyword bidding, and conversion tracking for both Search and Display campaigns. • Utilize Facebook and Instagram Ads to generate leads and boost sales, leveraging the platforms' targeting capabilities and optimizing campaigns for maximum effectiveness. • Collaborate with the creative team to develop captivating digital creatives that align with the brand's messaging and deploy them across various channels. • Manage and execute the marketing budget, ensuring resources are allocated efficiently to generate a positive return on investment (ROI). • Ensure that the marketing strategy aligns with the objectives of individual divisions within the company, fostering a cohesive and integrated approach. • Develop, implement, and manage the social media strategy, utilizing platforms like Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility and engage with the target audience. • Oversee campaign measurement and optimization, continuously monitoring key performance indicators (KPIs) to identify areas for improvement and maximize campaign effectiveness. • Track and monitor KPIs related to website traffic, lead generation, conversion rates, engagement, and other relevant metrics, providing regular reports and insights to stakeholders for informed decision-making.

• Managed all online marketing activities with a focus on increasing quality lead conversions from various sources, including paid search ads, display ads, YouTube ads, content marketing, retargeting, organic search, and social media. • Collected user data on various levels and implemented dynamic remarketing strategies to re-engage and convert potential customers. • Oversaw day-to-day SEO operations, including on-page and off-page optimization, competition analysis, technical SEO optimization, and keyword rank tracking. • Utilized Facebook, Instagram, and LinkedIn ads to effectively generate leads and drive sales for the company. • Analyzed and adjusted keywords and ad groups to optimize campaign performance and ensure maximum return on investment (ROI). • Reviewed online ads to ensure compliance with Google's advertising policies, maintaining a high standard of quality and adherence to guidelines. • Managed multiple ad formats, including text, image, rich media, video, and mobile ads, to reach a diverse audience across different platforms. • Created and managed a budget for digital marketing programs, closely monitoring and controlling costs while tracking campaign performance and ROI. • Regularly monitor performance metrics such as click-through rate (CTR), cost per click (CPC), and cost per lead (CPL) to gauge campaign effectiveness and make data-driven optimizations. • Analyzed reports from various web analytics tools, conducted competition research, and utilized visitor insight tools to gain in-depth insights into website performance and identify areas for improvement. • Collaborated closely with internal and external teams, including tech experts, content writers, web designers, and developers, to ensure seamless execution of digital marketing strategies. • Proactively identified and resolved website technical issues, coordinating with web design and development teams to maintain optimal website functionality and user experience.

E-commerce Merchandising - Managed category promotion for Kids Category, Followed the monthly marketing calendar for central promotion for my respective categories, also collaborating with creative and HTML development team to design creative and development HTML page, Enhanced the user experience of the website including site navigation, content development, promotional campaign for smooth customer experience & response. Monitored website to ensure that the product is active on the site and appropriately merchandised. Evaluated placement and productivity based on analytics to maximize sales daily. Ensured accurate product information including pricing, product details, images, and related website contentPay Per Click Advertising (PPC) - To work with the marketing team to plan and execute all PPC campaign for Kids category. Finalized the products list which will be appeared in the paid campaign. Tracked campaign visits and conversions performance report through Omniture tool, generate insights and recommend actionable optimizations.SEO - Set up and carried out SEO (Search Engine Optimization) strategy, including meta-tags, keyword research, Page Naming, Heading Tags (H1 and H2) and Content Optimization. Ensured that content is SEO-optimized and clearly messaged to the consumer throughout the shopping funnel.Social Media Marketing - Coordinated with Social media marketing team to promote kids related campaigns on social media platform as organic and paid ads and Tracking engagement performance report which help to optimization campaigns. Analytics - Analyze website traffic patterns (page views, visitors, visitor path analysis, conversion, geo location, and so on) and conducting internal and external Keyword Market Research, Focused on increasing sales and site traffic through effective merchandising, SEO, email and paid campaign. Based on analytical data, identify merchandising risks and opportunities with site builds and design changes.

a) SEM - Strategic Planning, Development and Management of Pay Per Click campaigns in accordance with the business objectives. Campaign Performance tracking through Google Analytics & Adwords.b) SEO - Analyse keyword, Develop SEO Strategy for both, On-Page and Off-Page Optimization.c) Social Media Marketing – Managed the social networking visibility of the brands and ensures the desired results, and keeping the company’s Facebook and Twitter page updated and ensured the number of fans and likes is getting increased by a regular percentage.d) Affiliate Marketing - Worked with Property Portal website to enhance the project listing & generate lead.e) Website Analysis – Analyzed website traffic, bounce rate, ROI and keywords performance report, and optimize the page and campaign accordingly. f) Analysed the competitor’s promotional strategies, keywords, pages, advertisers and much more

Provide strategic direction for all Online Marketing including Paid Search, Search Engine Optimization (SEO), Comparison Search Engines, Display Advertising, social media marketing, blogs and email marketing. Responsibilities include growing channel revenue, management of digital agencies, and improving online marketing reporting.1) Online Marketing Strategies for website Traffic growtha. Responsible for managed online branding, communication and campaigns through the Logitech website, search engine optimization, search engine marketing, social media marketing and email marketing, and ensure performance and delivery of the online advertising plan. b. Creating the quarterly online advertising and marking plan to achieve the marketing and business objectives as per the overall metrics. c. SEO - Analyze keyword, Develop SEO Strategy for both, On-Page and Off-Page Optimization.d. Google PPC – Writing Ads, Optimizing Campaign, Keyword Bidding and Conversion Tracking for both Search & Display campaign.e. Responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties.f. Managed agency relationships and responsibilities.2) Social Networking – www.facebook.com/logitechindiaa. Managing the social networking visibility of the brands and ensure the desired results.b. Responsible for keeping the company’s facebook page updated and ensuring the number of fans and likes is getting increased by a regular percentage.c. Using social media for launching a new product, creating and posting stories and case studies on regular intervals to ensure the brand presence.

• Set up and carry out SEO (Search Engine Optimization) strategy, including meta-tags, keyword research, Page Naming, Heading Tags (H1 and H2), Image Optimization, Navigation, Breadcrumb and Content Optimization.• Build complete online marketing strategy, incl. websites, landing pages, funnel analysis, multivariate testing, and analytics.• Set up and configure Google Web Analytics for analyze customer behavior, website traffic and use data for improving ROI and made recommendations for further improvements of websites.• Coordinate with web designer and provide search engine friendly WebPages and landing pages design guidelines to SEO/PPC companies.• Set up and manage PPC campaign (also called pay-per-click, paid placement, or paid search) strategy on Google Adwords and Microsoft Bing Includes bid management, keyword research, ad creative and track user behavior. • Research & develop keywords to attract more traffic to the website, Uses the tools like word tracker, Google Keyword Suggestion tool, Keyword Discovery. • Google Base: Creating and monitoring the positions of Google Base products in US and European markets.• Work in partnership with Designer, Developer and Product Managers for making changes. • Develop all marketing reports document for website.• Optimized sites and profile pages for local search, e.g. Yelp, Google Places• Generated, submitted and tracked XML sitemap files• Set up robots.txt and .htaccess files for redirects, spidering and error pages

• Performed keyword research, optimization, and submission of SEO Projects to all major search engines. • Monitored rankings and traffic, generated reports when necessary, and continually worked to improve results.• Keyword Research (density, relevance, weight, etc ... )• Handled running SEO Projects On Page Optimization,• Handled running SEO Projects Off Page Optimization (One & Two Way Link Exchange, Directory Submission)• Link broken checking,• Blog, Articles, Press Release & Videos Submission,• Created Weekly and Monthly SEO report for the Client,• Sitemap Generation in XML, ROR & TXT format. • Submit and manage website in Google Webmaster Tools.• Evaluated and change for lead engine sites according to market behavior.• HTML Coding Guidelines