Leading the Brand Lead Growth and Demand Generation for North America, South America and Europe Market. Took the 0-1 and 1-10 journeys for the brand.

- CMO Award for Best Growth Story Q1 22-23 - CMO Award for Best Execution Excellence Q1 22-23- ET Tech Marketeer Award for SMB Marketing - Best Demand Generation Campaign by B2B World Summit Driving Growth and Demand Generation for Broadband, Lease Line, Security, Data Center, IQ, IoT and Cloud for SMBs and Mid Markets. Demand Generation via Search Display and 3rd Party Platforms - Facebook, Instagram App Based Marketing for Brand Awareness and Demand Generation Reduction of CPL and Increasing Lead to Activation to make it sustainable and scalableResponsible for Inside Sales, Performance marketing, digital sales. Take care of End to End Tie up with Partners on creatives and branding.Driving Digital Sales Group to deliver Airtel Business Line of Products to end customers digitally Managing 10+ Partners for Demand Generation for SMB and Mid Market Complete Ownership of the Funnel from lead generation to delivery

Leading a team of 8 On Roll and 85+ off roll employees to drive all LOBs ( Prepaid, Postpaid, DTH, Broadband, APB ) of Airtel in Ahmedabad and Gandhinagar. Managing End to End operations of Airtel Own Stores in Ahmedabad and Gandhinagar through Store Managers and Airtel Friends Owning the territory for all RWA activities in the vicinity of the stores with the help of SMs and Broadband TSMs in order to win 'homes' for airtel in the given area.- Best DI Score Across Gujarat ( 60% improvement ) - Highest Broadband Gross Ad Month on Month - Highest COIP penetration Month on Month- Lowest ( Read : Zero ) Team Attrition

Worked in different divisions of Airtel as part of Management Trainee Program. 1- Rural Sales (UP West) : Worked on Low Revenue Low Utilisation Sites in Meerut and Bulandshahar and owned 6 LRLU sites. 5 of them were out of LRLU in 1.5 months. Worked to grab the 4G customers in and around AMU in Aligarh which has the major chunk of data users in Aligarh. Did tie up with the retailers to conduct activity outside the campus. Got the permission from University to conduct activity inside the campus and for corporate connection. 2- Network (UP East) - Understood the life cycle of Airtel's Network by working closely with the Lucknow Network Team3- Marketing ( Gurugram ) - Worked on Behavioural Science to use communication in an effective way to increase continuity and upgrades. Did successful pilots around data breach and upgrades for both 4G and 2G users. 4- CSR ( Amritsar ) - Taught in Bharti School in a village in Amritsar. Helped a student for his entry in a competition related to social leadership. He was selected in Top 20 in his category for the competition. 5- Customer Experience ( Gurugram ) - Worked in automating the 121 helpline complaints to reduce cost. It was a successful pilot. 6- Product ( Gurugram ) - Worked on Financial Services offering of Airtel by developing alternative telco score for lending.

Developed the statistical model to select FMCG Distributors. Worked in Rajasthan, Uttar Pradesh and Uttrakhand to identify the potential distributors for the company in 9 districts.Analysed performance of distributors of 19 FMCG companies in 9 districts to arrive at the model of distributor selection.

Lead the PR Team for MAD Lucknow and designed the fund collection campaign for the city.Organised Dream Camp for kids living in Shelter Homes and planned the activities for the same.