Rahul Vatsyayan Email and Phone Number

Foreign Exchange ( Industrial Finance Branch)

(Fifth largest Public sector Bank in India, having a network a wide network on Pan India basis) Major ContributionsLaisioning with Govt (Central & State) PSUs across India & coordination with the Link Branches for enhancing govt business.State Coordinator for Delhi, advising Sr. Manager Relationship (SRM)/ Branches/ Marketing teams on enhancing Govt Business in Delhi particularly under CASA portfolio and other central ministries schemes.Laisioning with Department of Disinvestment/PSUs for IPO/FPO & Bond Issue to have Union Bank as Collection banker & Refund banker for the issue.Coordination with Transaction Banking Division (TBD), Regional Offices & DIT (enablement of processes on an IT platform) to provide customized solution to Govt Bodies for online salary & other remittances.Reports on a periodic basis on the performance of the government business to the top management.To review the CASA status (Data Collection & Analysis) of all Union Bank BranchesTeam Lead of Marketing Communications wing at New Delhi, Regional OfficeTo pursue opening of accounts of various Government Corporations / Institutions with the branches; To capture the saving accounts of employees of the Govt. Ministries / Corporations and to fulfil their basic banking needs & cross selling of products.

Finding usage in access.; Description : Undergone training to gain insights to measure the effectiveness of financial inclusion drive.Highlights : Understood the factors responsible for increasing financial inclusion; impact on the economic prosperity of people; bottlenecks in enforcing uninterrupted financial inclusion. Study was focussed and executed in BUXAR district of BIHAR. Academic Projects HandledPrepared a "Rural business plan on Vocational Training''Comparative analysis of positioning strategies of hindi news channelsImpact of social media marketing on modern day marketersResearch on motivational analysis in organizationsAnalysis of employee engagement in IT sectorBrand audit : 'Levi's Strauss'Rural Marketing Event Management: 'UMANG'New Product Development: 'GASREADER'DissertationTitle: Analysis of customer brand choice behaviourHighlightsUnderstood the concept of branding.Studied different factors responsible for brand choice.Analysed the role of branding in the success of products.Analysed the importance of buying behaviour of customers.IT Skills: Conversant with MS-Office Applications (Word & Excel) .