Media Performance Manager
Current• Develop and implement media plans and strategies for a leading Automobile brand to achieve their branding objectives through paid search and social media.• Effectively delegate tasks to train direct reports and ensure seamless client deliverables.• Oversee daily paid campaigns across platforms like Google, Bing, Meta and Twitter.• Collaborate closely with Google and Bing representatives to test new campaign types and ad formats before they are launched industry-wide• Collaborate closely with account teams to develop and optimize campaigns.• Serve as the primary point of contact for internal campaign stakeholders.• Identify opportunities for automation and implement rules, scripts, and bidding strategies.• Assess and identify industry and business trends for specific verticals.• Engage regularly with clients to track progress and identify new opportunities.• Develop solutions using Excel-based automation and macros to enhance efficiencies.