Leading product innovation and growth initiatives for a real-money gaming platform. • Spearheaded a comprehensive app overhaul, scaling MAU from 5,000 to 200,000 and driving 6x growth in GMV. • Improved retention by 12% and boosted conversion rates by 20% through strategic UX redesigns and data-driven optimizations. • Directed the creation and launch of a new company website, enhancing user acquisition and refining marketing funnels. • Established a robust tracking and analytics framework, enabling precise measurement and optimization of product funnels.

Focused on scaling the user base and optimizing marketing funnels for a leading hotel aggregator. • Increased ECR by 3% and prepaid share by 5% by introducing a dynamic CTA model on the WebApp. • Led mid-funnel optimizations, driving a 19% revenue boost while reducing BigQuery costs by 90%. • Implemented real-time performance tracking using Firebase and CleverTap, resulting in a 20% increase in MAU. • Managed technical aspects of marketing systems, including automation, data modelling, and Google Ads tracking.

Drove analytics and strategy initiatives to enhance marketing attribution and customer acquisition. • Improved marketing attribution accuracy from ~70% to 99.7%, optimizing budget allocation for CXOs. • Managed a $50M DM audit and strategy execution, collaborating closely with consultants to align financial and marketing goals. • Developed predictive models that reduced CAC and boosted customer LTV through targeted strategies.

• Directly working on OTA (B.Com, etc.), Hub Heads, Hoteliers as a growth manager to effectively grow the revenue of 75+ properties of the North India region.• Pioneered a new customer retention and conversion process to improve customer realization and the monthly revenue by 30 lacs.• Managing PAN India COVID inventory for FabHotel & catalyst and PAN India overall supply onboarding for FabHotel & HomePlus.• Analysed the cancellation window vs Booking window data to incentivise and increase the immediate revenue of the organisation.