Managing and Growing a portfolio of Beauty brands under the Hair, Bath & Body and Tools & Accessories category.

● Managed a marketing team to effectively plan and execute the marketing and promotional activities for up to 12 brands in the company (both international and domestic brands).● Identified new channels for sales expansion.● Conducted market visits to identify key locations for the listing of new brands in retail channels.● Stayed abreast with competitor activities to develop and deploy efficient tactical and strategic marketing campaigns● Planned and Monitored annual marketing budgets as per the defined brand goals.● Led the design team to create influential promotional materials (Brand Collaterals for online & offline branding).Digital Marketing● Spearheaded the digital team from brand profile creation to content calendar creation and execution.● Ensured the visual appeal of the graphic content as per brand goals.● Created compelling copy content as an interest area from marketing point of view (and not as a full-time responsibility)● Planned and visualized various digital campaigns (influencers, seasonal offers, deals, and other tactical promotions)● Ensured brand communication was synergized across the digital platforms where the brands were present.E-commerce Management● Monitored cataloging on multiple e-commerce marketplace and portals.● Ensured brand listing hygiene involving price and inventory.● Worked closely with the search term service team, on suggested and exact keywords for PLA, AMS, and other search-related marketing to optimize the seller account.● Maintained a healthy Buyer-Seller Relationship● Designed and deployed promotional activities (Based on Season and Sale Period)● Managed enhanced brand content for high appeal effect to consumers (A+ Listing + Brand Store)● Analyzed brand reports identifying areas of improvement.

● Actively managed and handled the client requirements and supported various projects as per the requirements.● Administered the project in an efficient manner along with brainstorming on social media activities by providing innovative ideas.● Enthusiastically coordinated with the concerned teams for bridging project requirements and developed operational strategies.● Proficiently monitored the project execution and delivery; supported client servicing by visiting the venues for project activities.● Assisted in ideating and creating activations for Samsung TV/Smartphone’s pre-launch, launch and post-launch.● Prudently coordinated back-end and front-end development of the project.● Conducted research and collected the required data based on the project outline.● Ideated & conducted Social Activities in Samsung Showroom to drive traffic.

● Coordinated special publicity events and promotional activities for brand awareness among targeted groups.● Accurately handled various external queries within the timeline.● Actively met the client in order to discuss and explain the project to them.● Proficiently tackled the negotiation part for various deals and packages.● Efficiently communicated and coordinated between videographers, photographers and designers.