- Strategic Faculty Coordination: Drove product awareness and engagement by partnering with faculty to formulate and implement high-impact YouTube marketing strategies.- Data-Driven Performance Analysis: Conducted daily monitoring of user traffic and lead generation, utilizing insights to refine marketing tactics and uncover revenue growth opportunities.- Sales Alignment & Execution: Facilitated seamless collaboration with the sales team to ensure cohesive and strategic alignment of… Show more - Strategic Faculty Coordination: Drove product awareness and engagement by partnering with faculty to formulate and implement high-impact YouTube marketing strategies.- Data-Driven Performance Analysis: Conducted daily monitoring of user traffic and lead generation, utilizing insights to refine marketing tactics and uncover revenue growth opportunities.- Sales Alignment & Execution: Facilitated seamless collaboration with the sales team to ensure cohesive and strategic alignment of marketing initiatives with sales targets, accelerating campaign effectiveness.- Content Strategy & Product Launches: Led cross-functional coordination with the content team to develop and launch new SKUs under the Publications division, leveraging market insights for successful go-to-market strategies.- Optimized Post-Sales Operations: Oversaw end-to-end post-sales processes, including inventory control, delivery management, refund handling, and customer upsell initiatives, driving efficiency and profitability. Show less