Rahul Bhaskar Email & Phone Number

San Jose, California, Us

Driving faster decisions for technology companies to unlock new growth avenues

Mumbai, Maharashtra, In

Leading enterprise transformation and driving data driven decision making within High Tech industry

New York, Us

Leading 10 marketing analysts across US and India at Fortune 20 Ad-Tech major managing annual revenue of $5 mn. Led 25% QoQ account growth and expansion across business units1) Marketing strategy definition• Implemented machine learning algorithms to segment product users and define targeted marketing interventions to increase retention and sustainability unlocking $150mn in latent demand2) Program measurement• Defined measurement methodology for global agency marketing programs leading to 20% increase in acquisitions• Built self-service dashboards for marketing managers, and automated data pipelines leading to 30% efficiency gains • Designed and measured experiments for global pilot marketing programs (Americas, EMEA, APAC)

Northbrook, Il, Us

Led 15 decision scientists across US and India to manage two accounts with total annual revenue ~$4 mn (YoY growth 25%) 1) Commercial Analytics for a top 10 pharmaceutical company • Executed advanced marketing analytics projects-campaign measurement, physician segmentation, salesforce realignment for multiple drugs at different stages of lifecycle (launch, growth, drugs nearing loss of patent) (R, Tableau)2) Claim Analytics for a Canadian insurance major Established and led Mu Sigma’ practice in Canadian market• Designed new product launch for Group Benefits Division that would incentivize preventive care by implementing advanced clustering techniques (CLARA, Supervised Learning) leading to 5% drop in claims in the initial year

Teaneck, New Jersey, Us

I work with Enterprise Information Management practice within Cognizant Business ConsultingKey Consulting AssignmentsInternational Finance Corporation, World Bank Group: Data Warehouse re-engineering assessment to support IFC’s business operations and financial reporting, and to enhance decision making. Defined Data Governance organization, roles, processes and metadata management framework to ensure data reuse and improve visibility of data assets to the business users.Essent, The Netherlands: CFO-sponsored Enterprise wide BI Strategy engagement for a major Utilities company with presence in the Netherlands and Belgium. The Business Units (BUs) across the Utilities value chain had independent BI initiatives. Information sharing and lack of single version of truth across organization were major roadblocks for business in realizing the true potential of available data. Citrix, USA: Marketing Data Management assessment for a high technology client for teams spread across geographies to aid them in identifying opportunities for cross-selling and up-selling by appropriately identifying existing/new clientsCapital One, USA: BI Strategy engagement across the Client’s Lines of Business (LoBs) - Cards, Banking and Financial Services with a focus on Behavioral Business Intelligence-making BI more accessible to the business user. Defined recommendations and implementation roadmap centered around TOP (Technology, Organization, Processes) themesMass Mutual, USA: Data Governance Engagement for retirement services business unit of a major insurance client. Client wanted to establish a governance program to ensure that the policies, processes and rules are in place while the new systems are being conceptualized.

Dublin 2, Ie

: Enterprise Asset Management project at a major North American utilities companyTechnologies: Informatica Power Center, Microsoft SQL Server Reporting Services-Gathered business requirements for implementation of data warehouse for consistent reporting across geographies in light of rapid expansion.-Gathered requirements for key preventive maintenance reports to be generated from the ODS and the warehouseWon the ‘Achiever’s Award’2008 for showcasing high level of commitment in the practice

Post Graduate Diploma In Management, Marketing, Systems

Education record