Over a billion Indians have no access to credit.Only about 100 Million have access to formal unsecured credit in India. Contrarily, We have 23,000 tons of gold in our homes, worth approximately 110 lakh crores ($1.4 trillion). Indians are asset-rich and cash-flow-poor. Yellow Metal was founded in 2021 to enable asset-backed formal credit to the underserved and underbanked across small towns & taluks of India.

Designing for Growth, Storefront, Loyalty Programme, Size & Fit, Cart and Checkout.

Some important problems we are currently solving - Define a visual design system for a suite of internal and consumer products at Treebo - Prowl (Android app)- How do we design a product that can quantify quality in 400+ hotels and improve guest experiences in budget hotels? - Hero - How can a tout sell hotels to last-minute travellers. - Consumer App - How do we directly reach out to guests who need a hotel during their travel - https://apple.co/2HrAx11 - Central Reservations System - A hotel management system to automate hotel operations, increase booking & boost revenue.

As a very first designer at Treebo, i was responsible from hands on product design, to setting up, leading and inspiring a team of user researchers, interaction designers, visual designers, motion designers and prototypers focused on end-to-end experiences. Our aim is to solve the problem of lack of standardization and poor quality in the budget hotels.

Product Design Co. provides design assistance to young & promising startups that are solving hard problems in the fields. Product Design Co. puts together the right product development processes and augments the in-house design teams. It provides a concept called Design Autopilot which helps startups prevent from being design handicapped till they get the right designer staffing onboard.We have worked with Groww & a couple of other notable startups to jumpstart their design teams.

- 2016 Q2 : Launched redesigned apps - iOS (ver4.0) [ x% jump in conversion & daily avg rating]- 2016 Q1: Launched new product page across apps [ x% jump in daily units ]------ 2015 Q3: Launched Review solicitation and My reviews on Mobile [ xxx% lift in product ratings & reviews ]

- 2015 Q2: Launched Mobile number login across all clients [ xx% jump in sign in/ up conversion ]- 2015 Q1: Launched Guided search on mobile apps in [ x% jump in daily units ]------ 2014 Q3: Launched brand new iOS app, from scratch.Complete iOS App Interactions: Version: 2.0.4.2, Currently available on iOS app storePinnacles:• On September 15th 2014 we released the Flipkart iOS Native app. • Few weeks later on October 6th 2014: - Apple's iTunes elected the Flipkart App in to "Top shopping apps." - Flipkart app is rated 4+ with 316 reviews. • Few months later, On December 10th 2014, Flipkart iOS app was listed on 'Best of 2014' on Apple App Store India.

A project with Design Against Crime Research Centre was for Royal Bank of Scotland. My responsibilities included User Research of 15000 real life Cash Point Scenarios and manage User Testing of 300 live scenarios.

Microsoft tasked participating Industrial Design students to conceptualise ideas which demonstrated new thinking in computer interaction – challenging each to devise possible alternatives to the mouse and keyboard or, alternatively, visualise technologies that could be used in the future, based on emerging tech trends of today. My responsibilities include User research, Market Research, Storyboarding, Customer Journey Maps., Industrial and Visual DesignThis was a project exhibited at Microsoft UK Design award event organised by Microsoft at CSM and it was also published on Telegraph.co.uk, http://goo.gl/O3gGvT