Managing Partner
CurrentDrive analytics consulting engagements in marketing and sales effectiveness and customer lifecycle management across multiple industry verticals and markets.
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@analytic-edge.com
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1 phone found area 978
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Rahul Budhraja is listed as Managing Partner at Analytic Edge at Analytic Edge, a with 49 employees, based in Singapore. AeroLeads shows a work email signal at analytic-edge.com, phone signal with area code 978, and a matched LinkedIn profile for Rahul Budhraja.
Rahul Budhraja previously worked as Managing Partner at Analytic Edge and Executive Director at The Nielsen Company. Rahul Budhraja holds Ms, Statistics & Financial Engineering from New York University - Leonard N. Stern School Of Business.
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25+ years experience in business strategy, marketing, and consumer insights, operations with P/L responsibility, client engagement, people, and vendor management. Extensive expertise in sales and marketing effectiveness in CPG and Retail industries. Diverse cross-cultural perspective and international experience.Specialties: Providing consumer and market insights by leveraging data analytics, leading analytics engagements in marketing and sales effectiveness and customer lifecycle management, offshore migration of business processes including analytics, business development, client engagement, marketing mix, media mix, trade promotion effectiveness, demand forecasting, pricing analysis, customer segmentation, customer acquisition and retention, loyalty analysis, direct marketing, retail execution analysis, shopper marketing, merchandizing analytics, concept & product testing, advertising research, brand equity research.
Listed skills include Analytics, Segmentation, Customer Insight, Competitive Analysis, and 22 others.
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Singapore
Drive analytics consulting engagements in marketing and sales effectiveness and customer lifecycle management across multiple industry verticals and markets.
Singapore
- Lead analytics consulting engagement with multinationals and local giants across multiple industry verticals in Asia Pacific markets.- Manage a team of 40+ onshore and offshore analysts for delivery of strategic insights. Responsible for providing consulting services and thought leadership to Client leadership on strategic issues related to marketing and sales effectiveness, pricing, product assortment, distribution and customer lifecycle management.
Bangalore, India
- Managed a delivery team of 150+ analysts that provided market and customer insight solutions using advanced analytic techniques to Clients in US and Europe across multiple verticals including Consumer Packaged Goods, Retail and Pharmaceuticals- Managed client relationships and ensured analytic deliverables met service level agreements and attained high customer satisfaction scores- Provided oversight for migration of analytic processes from client locations to delivery centers in India including migration planning, domain and technical knowledge transfer, documentation, communication and governance
- Responsible for implementing a causal financial forecasting system to improve forecast accuracy and process efficiency- Managed all primary and secondary research for a franchise, including concept and product testing, pricing and packaging research, advertising research.
- Responsible for developing near term and long range budget forecasts that provide unit volume and share estimates for Philip Morris, industry segments, major competitors and total industry.- Managed the implementation of in-market sales database for the Eastern Europe region to facilitate tracking and analyses of brand and company performance- Analyzed store-level scanning & retail audit data to measure effectiveness of promotions and determine the optimal allocation of promotional dollars
- Managed projects in various areas of marketing research, including New Product Development, Market Segmentation, Customer Satisfaction, Pricing, Brand Equity, Corporate Imagery and Product Positioning - Executed all phases of primary research projects -- research design, questionnaire development, fieldwork, data analysis, reports and presentations
Other employees you can reach at analytic-edge.com. View company contacts for 49 employees →
Tejaswini Chimmala
Colleague at Analytic EdgeBengaluru, Karnataka, India
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MJ
Mahak Jalan
Colleague at Analytic EdgeBengaluru, Karnataka, India
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KM
Kanagavathi M
Colleague at Analytic EdgeBengaluru, Karnataka, India
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Rajavarman Venugopal
Colleague at Analytic EdgeBengaluru, Karnataka, India
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Gonzalo Viera
Colleague at Analytic EdgeQuerétaro, Mexico
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Sribastav Rajguru
Colleague at Analytic EdgeJorhat, Assam, India
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Swapnil Patil
Colleague at Analytic EdgeKolhapur, Maharashtra, India
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VK
Vikash Kumar
Colleague at Analytic EdgeBengaluru, Karnataka, India
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SR
Sashank Ramesh
Colleague at Analytic EdgeCoimbatore, Tamil Nadu, India
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BP
B Pabitra Prasad Patro
Colleague at Analytic EdgeBengaluru, Karnataka, India
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Quick answers generated from the profile data available on this page.
Rahul Budhraja works for Analytic Edge.
Rahul Budhraja is listed as Managing Partner at Analytic Edge at Analytic Edge.
AeroLeads has found 1 work email signal at @analytic-edge.com for Rahul Budhraja at Analytic Edge.
AeroLeads has found 1 phone signal(s) with area code 978 for Rahul Budhraja at Analytic Edge.
Rahul Budhraja is based in Singapore while working with Analytic Edge.
Rahul Budhraja has worked for Analytic Edge, The Nielsen Company, Genpact Llc (Symphony Marketing Solutions Pre-Acquisition), Johnson & Johnson Consumer Companies, and Philip Morris Usa, Philip Morris International.
Rahul Budhraja's colleagues at Analytic Edge include Tejaswini Chimmala, Mahak Jalan, Kanagavathi M, Rajavarman Venugopal, and Gonzalo Viera.
You can use AeroLeads to view verified contact signals for Rahul Budhraja at Analytic Edge, including work email, phone, and LinkedIn data when available.
Rahul Budhraja holds Ms, Statistics & Financial Engineering from New York University - Leonard N. Stern School Of Business.
Rahul Budhraja is listed with skills including Analytics, Segmentation, Customer Insight, Competitive Analysis, Business Strategy, Marketing Research, Management, and Market Research.
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