Social Media researchHandling end to end social media and secondary research projects to identify and solve clients business problems Assignments undertaken involved Brand Tracking, Competitor Analysis, Industry Analysis, Key Influencers/Opinion Leaders, Social media analytics, Campaign analysis and formulating Social Media strategiesAssisting clients in developing, designing and executing their social and digital media journey with the aim to generate maximum return on their investmentAssignments included Social and Digital media readiness assessment, Develop Objectives Goals Strategies and Tactics, Leverage social media metrics, Define Key Performance Indicators framework to track effectiveness, Digital and Social Media Campaign management and effectiveness analysis, Designing Social media Playbook and Engagement Rule book, Managing Social Media community pagesExperienced in preparing various Proof of concepts/ RFPs and Business Development Strategies Familiar with Digital and Social media tools like Google Analytics, Radian6, Meltwater Buzz, Brand Watch,Sysomos, Quintly, Facebook Analytics, Twitter Analytics & Clara Bridge Skills: Business Consulting, Social media Research, Digital & Social Analytics, Competitive Intelligence, Consumer Insights & Proof of Concepts

Planning of marketing strategies & developing and executing marketing plans. Organizing marketing and other promotional activities.Assisting in new Product additions & their launch.Developing marketing Collaterals & promotional materials for the brand.Provide branding direction & execute brand marketing programs.Handling PR activities & media interactions.Monitoring Brand CampaignOrganizing & monitoring ATL & BTL activities for the brand.Handling Website development, Google Adwords & online promotions.Monitoring of all relevant market changes including competitive activities and feeding information back into product evolution activities.Maintaining & executing marketing & events calendar for the brand