Digital Marketing Manager
Toronto, Canada Area
- Create and manage all digital marketing campaigns across multiple channels like Facebook ads, Google Adwords & direct advertising. $100k + monthly budgets.- Automate email marketing and lead nurturing systems using existing and growing database of leads.- Create inbound strategy funnels including e-books, content, white paper to generate organic traffic to the website.- Design and maintain all landing pages, optimize for conversions, run A/B testing.- On page & Off Page SEO for parkbench.com and all brands under it. Run monthly SEO reports for keywords, backlinks and on page metrics.- Run and manage the technical aspects of Parkbench webinars using softwares like WebinarJam, GoToWebinar etc.- Generate weekly and monthly reports of digital marketing with custom ROI models, customer acquisition cost (CAC) and total number of new leads for the timeframe.