Managing a group of account managers, designers, and copywriters for the food and beverage industry, leading daily campaign activities, and ensuring fulfillment of business goals for clients with high investments which include Redbull, Coca-Cola, Starbucks, Mondelez Inc., Kellogg's, and Keurig's Dr. Pepper.Identified and resolved gaps in working processes with high-profile clients, resulting in considerable improvement in client punctuality and accuracy of client needs. Created and presented a training walkthrough, resulting in greater efficiency and client satisfaction.Managed client timelines effectively, ensuring timely approvals and avoiding rework through proactive communication and the development of brand guidelines.Proactively strategized and pitched upsell prospects, highlighting the team's skills and driving interest in future collaborations and investments.Awarded by Target leadership for efforts to strengthen client relationships and account health, as well as appreciation by stakeholders and creative teams. Collaborated with the creative team to reduce client feedback by understanding client expectations and nuances, so building relationships and increasing efficiency.

-Heading a team of Account Executives & Managers, overseeing both long term and short term goals, which include execution, internal operations, crisis management and growth of the accounts.-Organized and strengthened workflow processes across departments for improved task management.- Account Lead and point of contact for all major briefs, strategy discussions, and escalations- Streamline flow of work and assigned teams Clients:Rummy Culture, Mountain Dew, Sting Energy, Rummytime, Aditya Birla Group

Accounts Handling 3M (SCOTCH-BRITE) – Headling the Account, Brand custodian. Content strategy & creative development for 110 SKU’s in the Homecare range. E-commerce launch of Scotch Brite range. Have successfully developed the Creatives For CPM campaigns and Online Brand Store. As well as Quarterly Campaigns. Have also launched overseen and supervised the development and production of Silver Sparks TVC. Have also developed digital films for social media. Natural Remedies - Responsible for Bringing the Business, Brand, And Product Conception, Packaging, and Communication.

Accounts Handled : Onesta, Monet's Bistro, Barbeque Nation, Sumeru (Innovative Foods), Manipal Technologies Limited , Natural Remedies Private Limited, Manipal Media Network (Udayvaani)Roles & Responsibilities-Successfully lead the creation and development of packaging end to end campaigns in ATL, BTL, and digital marketing-Successfully brought in and serviced business for the agency which added to the revenue of the business (Natural Remedies, Type: Project)-Developed a solid understanding of client business and client service and have developed the ability to partner with the client and develop marketing strategies-Successfully developed communication and launched new products categories of the client(Natural Remedies Canine and Feline Division )-Key client point of contact for receiving all client requirements and translating the same to succinct brief for the creative team-Responsible for overseeing and executing creative production and strategy from the internal creative team, studio, and third parties within committed timelines-Responsible for cultivating and maintaining key client relationships -Actively take part in new business development wherever there is scope-Conducted market research to arrive at strategies for the client

-Grew and operated a restaurant business by the implementation of multiple marketing & business strategies which includes: new product development, quality control, and exploring different channels of business, marketing communication, and advertisingRoles & Responsibilities-Managed all areas of the business-Developed Marketing Strategies & Advertising creatives and collateral (POSM and digital) for the brand-Managed advertising & marketing spend with third-party vendors and aggregators-Implemented and explored various business and marketing channels such as outdoor events, flea markets, conventions, corporate catering, college festivals, and business events to improve and grow revenues-Vendor Management, procurement, inventory, finance, staff management and operation

Accounts Handled: ITC Aashirvaad (entire product franchise) & Nalli JewelersRoles & Responsibilities- Collaborated with creative, films, and studio teams to conceptualize, develop as well as execute communication strategy- Assisted the creative team in writing TVC scripts and copy for Print ads, Outdoor, POS material- Liaised with the Media agency for effective implementation of the media strategy- Managed overall (ATL & BTL) communication requirements of the brands I handled- Planned and executed pan India new product launches

Accounts Handled: Chandrika, Wipro Baby Soft, Santoor Deo and SAILRoles & Responsibilities-Briefed creative team on new projects and presented the work to the client-Worked with the studio department to get the final artwork done-Set up regular meetings with client on job status and future campaign plans-Ensured timely payments of jobs by the client as well as vendor payments by the agency-Delivered TVCs and Print material as per the media requisitions-Prepared weekly and monthly job status reports

Driving online traffic to Online PortalEngaging and enrolling participants to online contests and competitions

Roles & ResponsibilitiesWorked with account managers on re-branding strategies and propositionsExecuted activities such as market research (mystery shopping)Assisted in copyrighting and designing the layoutDid competitive analysis for prospective client

Business Development : Called, arranged & attended meetings with prospective clients to generate businessContent Creation : Developed train Course material for future training programs