Rahul Birendra S. Email & Phone Number

Delhi, India

Noida, Uttar Pradesh, India

Leading International Business expansion & product management for International business

Noida, Uttar Pradesh, India

Acquired Motorola Smartphone offline distribution with 1500 million annual turnover

Delhi, India

Supervised a team of 10 directs, including 6 managers, and 100+ indirect team members as the business unit head for Noth India, driving incremental sales, collection and NPS.Increased revenue by 100% (3cr in Jan21 to 6.2Cr in Oct 21), and reduced customer acquisition cost by 50%.Designed & transformed sales organisation structure yielding 60% increment in sales conversion ratio (1.2% to 1.9%).Lifted NPS from 34 to 65 by spearheading first time right initiative & thereby improved % collection within TAT by 20%.

Gurugram, Haryana, India

Led a team of 7 managers, 40+ indirect & 200+ agency team members as Pan India sales operations head for corporate & travel agent business, pioneering sales productivity, process improvement & cost control.Delivered 100Cr events (MICE) turnover and enabled topline delivery of 1000 Cr annual turnover, including rooms.Incorporated a new organization structure for offline sales leading to 2X productivity & 50% trimming of fixed cost.Grew revenue per account by 20% through effective trade engagement schemes for travel agent & corporate channel.

Gurugram, Haryana, India

Route to market consultant, mobilizing RTM transformation for India’s largest bottled beverage brand.Established a robust sales excellence framework that included training sessions and performance metrics for a team of 35 sales representatives & sales automation tool GTM for bottled beverage brand

Noida, Uttar Pradesh, India

Rural distribution Strategy, Sales automationConceptualised rural distribution strategy projectOptimized target setting & engineered placement norm to ensure optimum retail inventory and in shop stock visibility.Initiated FIFO at distributor & retail, stock redeployment, leading to EOL market stock reduction by 10%.Documented sales force automation BRD & spearheaded app adoption GTM for 120K retailer and 3000 sales executives.

Noida, Uttar Pradesh, India

Delivered Sales Organisation Transformation Project & 200+ Processes while working directly with COODesigned Sales Automation tool for sales transaction and workforce management

New Delhi, Delhi, India

Supervised a team of 4 to lead the hyperlocal next day delivery business from end to end for an e-commerce start-up.Accomplished 18 times growth (0.35Cr to 6Cr) in 5 months by amplifying catalog relevance & category addition.Pioneered hub and spoke model & accelerated NDD fulfillment rate from 45% to 95% within 3 months.Improved margin contribution to 5% by adding high margin categories & developing wider vendor base for each category.

Uttar Pradesh, India

M-commerce Business for UPWESTNational leader for 3 consecutive quarters on Retailer engagement indexSurpassed 750mn annual turnover for e-wallet business and ranked No.1 circle nationally on % engaged retailers.Conceptualised trade marketing schemes and BTL program to drive 20% higher customer acquisition in general trade.

Gujarat, India

Grew postpaid business in territory by 10X within a span of 18 months.

Gujarat, India

Cross Functional Management Trainee Stint.Project selected as National Best Practice

Pgdm, Strategy & Marketing

Bachelor Of Pharmacy - Bpharm, Pharmacy

Bachelor Of Pharmacy - Bpharm, Pharmaceutical Sciences