Senior Marketing Manager
CurrentLeading ARATA's marketing team, emphasizing its science-backed ethos. KRA's - Develop and execute marketing plans to drive customer acquisition, retention and brand equity. - Oversee performance marketing, CRM, product launches and content strategy, ensuring alignment with business goals. - Leverage data to optimize campaigns, enhance customer experience and maximize ROI. - Manage cross-functional collaboration, budget planning and impactful brand IP events. - Mentor the marketing team, fostering innovation and excellence. - Positioning ARATA as a market leader in the D2C hair beauty segment.- Expanding ARATA to build new sales and promotion channels.