Rahul Kalra Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Senior Product Manager for Discovery, Personalisation and Growth: Managed a 3-member team for end-to-end ownership of Onboarding, Homepage, Landing & Content Pages, Navigation, My Account, Profile Pages and PLPUser Experience:1. Devised a beauty and personal care e-commerce marketplace along with retail stores, leveraging SAP Hybris stack leading to 5M+ Downloads and 2M MAU2. Introduced a personalised content-driven discovery homepage, replacing the static version that customised experiences based on buying behaviour, browsing history, concerns, and interactions, delivered an engagement rate of 4.2%Product and Content Personalisation1. Implemented a cutting-edge content first platform based on customer feedback, revolutionising product and content discovery; leveraged in-house ML models to deliver personalised recommendations, resulting in a 15% increase in user engagement and stickiness ratioGrowth1. Collaborated with cross-functional teams in marketing and business to implement Monetisation stack for brands which established an additional revenue stream, currently accounting for 10% of the GMV2. Analysed performance of marketing channels and introduced a new marketing channel known as "App Inbox", consolidating targeted user notifications that boosted the GMV by 6% through this channel after collaboration with MarTech team3. Doubled content contribution to GMV from 10% to 20% by leveraging post-launch customer insights, identifying video as the most engaging content, and implementing live shopping experiences and video series to drive this remarkable increaseAchievements:1. Granted 2 provisional patents for ingenious contributions in progressive onboarding and personalised user interfaces within the beauty e-commerce application domain2. Awarded “Star of the Month” in Q3FY23 for improving user experience through personalised homepage3. Google Play Store "Best Apps of 2022" under Shopping

Mumbai, Maharashtra, India

Led the end-to-end management of the PLP and Product Pages for the Consideration Funnel, taking charge as Product Manager; launched Beauty Category resulting in 1M+ DAU on Tata CLiQ and Tata CLiQ Luxury1. Spearheaded the launch of Beauty Category on Tata CLiQ and Tata CLiQ Luxury, leading a team of 20 developers, QAs, and Product Designers; achieved a surge of 1M+ DAU within the first year2. Pioneered strategic UI/UX enhancements within the Cart Page, prominently introducing the industry-leading Selective Cart feature which boosted the conversion rate by 25% through these well-considered improvements3. Revamped the Filter functionality for a seamless experience, introducing enhanced features that drove a 21% increase in click rate from PLP to PDP and doubled PDP views per visit, after recognising critical issues4. Founded Tata CLiQ Palette, contributing to the app's initial journey from 0-1 - played a pivotal role in shaping the product strategy, defining the vision, onboarding key team members, and establishing strategic partnerships5. Initiated the launch of the "Single Listing on All Platforms" feature, streamlining the process for category teams to onboard new products - illustrated a 200% increase in onboarding speed & enhancing efficiency

Mumbai Area, India

Product and Strategy1. Tata Sons: Performed analysis on past campaigns to decide on Diwali plan, made a game to enhance engagement and discovery of offers – played 1L+ times2. Tata Sons: Researched on 28K+ dormant customers to understand gaps in the current system - analysed past triggers for the dormant base and whether dormant customers are coming from a specific company3. Tata Health: Originated consult with doctor feature in case prescription is invalid or not available - feature was both business and user forward and led to a 10% increase in GMV4. Tata Health: Structured 5-year business model for e-pharmacy after detailed interactions with pharmacists, distributors and other key stakeholders

Kozhikode

Kolkata Area, India

Working with the Business Development and Sales team of New Materials Business, Tata Steel, Kolkata. The work includes understanding the properties and usage of FRP composites in various sectors and suggest areas where NMB’s existing products would be a good fit after a proper market research of product lines in various sectors.• Estimating market sizes of various product lines• Analysing the sectors and product lines based on various frameworks• Segmenting the sectors and scouting for business opportunities in the identified areas and create sales leads for NMB

Bengaluru Area, India

• Solving high-impact business problems for the client using art-of-problem solving andleveraging their data• Streamlined the claims handling process for the Personal Injury Protection team of a US-based Auto Insurance Provider that led to a 19% rise in net income on Year on Year basis• Streamlined email marketing division for a fortune 30 US home improvement clientAchievements: • Developed a tool to automate analyzing of feeds from cameras of a US home retailer using HOG/SVM and initiated the business to deep dive into taking decisions of store layout to reduce the wait times of customers

Ahmedabad

Worked under a marketing professor and gained in-depth knowledge on service quality, service quality in logistics, service quality and customer satisfaction, measuring service quality and service gaps.

Gandhinagar

Worked on OP-AMPS, Filters, Photo-diodes.

Master Of Business Administration - Mba

Activities and Societies: Elected Member, Industry Interaction Cell

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering, 8.39

Activities and Societies: Association for Computer Machinery (ACM) Head of Table-tennis activities during the year 2013-14 Coordinator.

Education record

Education record

Master Of Business Administration - Mba, General Studies

Activities and Societies: Table Tennis, Industry Interaction Cell

Bachelor Of Technology - Btech, Electrical, Electronics And Communications Engineering

Activities and Societies: Sparsh, Mindbend, Table Tennis