I help design and craft new products.

Led design for Okta CIC PLG team.Conversions and activations, using experimentation, A/B testing, and data-driven design.

Led end-to-end design of AWS Managed Kafka (MSK) and Kinesis data streams (KDS).- Designed ver 1.0 of MSK Serverless, MSK Connect and Kinesis On-demand - New product ideation and service exploration initiatives- Manager/team lead + IC responsibilities

I worked with startups to envision, design, test, launch and grow digital SaaS products and platforms.Companies: Veeva Systems, Entreda, Rapidpricer- Productsl discovery- Ver 1.0, MVP- End-to-end product & UX design- Multi-channel experience design including Web, Native (iOS, aOS), emails, and other

As founder, I led product management, design, marketing, logistics and operations.End-to-end experience design of the product rental e-commerce marketplace -- MVP and ver 1.0- Multi-channel experience design

A multi-functional role - Product and UX design- Digital Marketing- Project Management- Business Development - Analyst Relations (Gartner)

A multi-functional role - Product and UX Design- Product Ideation and Conceptualization- UX Design including research, User Journeys, Task Flows, Scenarios, IA, Wireframes - Heuristic and Expert ReviewsBusiness Analysis- Requirement gathering, Functional Assessment- SWOT, Gap/Current State Analysis, Workflow optimization- Documentation including FRDs, BRDs- Competitor analysis, Expert reviewsProject Management- Project Estimation- Work with software delivery team, orchestrate design and development of critical business applications- Manage customers relationships to align business goals and project deliveryOperations- Manage, track and analyze key metrics including Revenue, Profitability, Resource Utilization etc.