- Reporting to the EVC of EROS Group and managing a team of 300+ high functioning staff operating at various levels and across cross-functional departments.- Developing a wide-ranging annual omnichannel retail strategy to facilitate an immersive brand experience for the consumer. - Conducting a comprehensive P&L management for the entire UAE channels (E-commerce & satellite stores) while ensuring an exponential growth takes place in accordance with the organization's objectives.- Supervising the sales activities while ensuring appropriate resource allocation, and efficiency of the control frameworks and procedures in accordance with the established sales policies and regulations and the Legal requirements.- Monitoring and evaluating the sales pipeline, actuals versus forecasted, business performance, and operating efficiencies thereby reviewing progress and enforcing corrective actions as required.- Developing new key relationships and business partnerships while always strengthening existing relationships thereby growing the book by effective relationship management and business performance reviews.- Devising plans for the management of inventory and maintenance of favorable stock level in terms of departments, brands, and options; resolving stock discrepancies and enforcing remedial measures.- Spearheading the new store development process including carrying out lease negotiations, and managing the effective marketing activities.- Setting policies for the management of the entire Supply Chain Management process including key areas like purchase, logistics, etc. - Providing approvals for the shop designs, layouts, visual merchandising strategies, promotions, discounts, etc.- Establishing strategic brand development and marketing plans across various ATL & BTL channels while measuring & reporting on their efficiency.

Jumbo Electronics is the leading distributor & retailers in the region for Consumer Electronics, IT, Telecom & home appliances for leading brands like SONY, HP, LG, NOKIA, SONY Ericsson, Motorola, Fujitsu Siemens, IBM, Dell etc. With 24 multi-brand stores across UAE, it’s Retail division contributes 30% to the company’s annual turnover of over AED 2 billion.Key words of my assignment were - annual marketing budget,Brand / Market Communication, Sales Promotions, Value Added Services, Strategic Alliances, CRM, Research , Business Intelligence, Retail expansion, Visual Merchandising etc.

AirTel is leading brand of Cellular service operational in New Delhi and is part of Indian Telecom giant Bharti Cellular Ltd. AirTel launched it's services in Delhi on November 14,1995. It has at present over Six lakh fifty thousand customers in it's six years of pursuit of greater customer satisfaction, AirTel has redefined the business through marketing innovations, continuous technological upgradation of the network, introduction of new generation value added services and the highest standard of customer care. Today the organisation has emerged as the leader in Indian Telecommunication industry through mobile as well as fixed telephony services.The assignment involved Conceptualisation, Development, Launch and Promotion of GSM based Value Added Services to enhance subscriber loyalty and generate revenue through additional airtime usage.

BPL Mobile yet another leading operator of the wirefree world and India's leading mobile phone service with over 8,00,000 wirefree citizens spread across 192 cities covering Mumbai, Maharashtra, Kerala, Tamil Nadu (except Chennai), Pondicherry and Goa. BPL mobile is a celluylar venture of BPL limited one of the leading business houses in India.Commenced the marketing career with BPL Mobile and initially joined the Organisation at the time of its launch as Asst. Manager - Marketing. As part of the core team contributed in pre-launch and post launch brand building exercises through advertising, events & promotions.After a year supported the organisation in development, launch and marketing the Pre-Paid mobile telephony (GSM) for the circle. During the later half of the tenure, have spent some challenging moments with Corporate sales assignment.

After completion of Bachelor of Engineering, worked for an year with a Delhi based manufacturing organisation M/s.Delhi Control Devices. The task was to manage shop floor and administer the manufacturing & assembly of Miniature Circuit Breakers.Discontinued after a year for management studies.