>Building the most trusted omnichannel distribution of best in class international lifestyle brands> Started with Furniture, Home and Kitchen Appliances, Cookware in India> Rapidly expanding to multiple categories - Toys, Baby, Home improvement, Electronics > Accelerating expansion into new geographies like Middle East and South East Asia>Creating large scale manufacturing opportunities in India for the world.

>Led growth of premium Kitchen appliances brand - Hestia to 3x in 2 years>Scaled premium cookware and lunch boxes brand Homepuff to 3x in 2 years>Co-led UpScalio's profitability charter through first principles thinking across all functions; supply chain, marketing, product pricing, negotiations with marketplaces, Tech and IT.>Spearheaded divestment of non core assets at best possible realisation.

All things growth @ UpScalio>Single threaded leader of E-commerce vertical (25+ members) and founding member of the growth vertical (50+ members) at UpScalio. >Mentor/Coach to 30+ team members across functions. >Was promoted within a year from VP (Ecom) to SVP (Head of Ecom and Sourcing) and then was elevated to Co-founder in the next six months.>Led the entire brand acquisition funnel: Identification (100+ brands) > deal evaluation (50+ brands) > value creation plan for fitment (30+ brands) > integration of 10+ brands to UpScalio portfolio on all marketplaces.>Owned the annual planning and execution of P&L for brands across Home, Kitchen, Travel and Tech Accessories with a portfolio size of INR 100 Cr (Net Revenue – FY23) delivering a growth of 50% vs pre acquisition.>Key decision maker for all cross functional projects on supply chain, warehousing, tech and analytics, financial reporting, and reconciliation of marketplace statements (10-12 platforms and multiple categories per brand).>Instrumental is setting up daily sales dashboards, price tracking of own and competition SKUs, deal and rank tracking on top SKUs through metabase. Was leader of the analytics team for the initial one year of establishment.>Collaborating with key leadership across marketplaces, investors, brand founders for monthly and yearly reviews. >Formulating channel/distribution strategy for using AMZ FCs, DF and SF to improve In-stock and sellout along with marketplace program and product teams.>Led end to end In-stock planning and replication strategy across 4 own warehouses and 20+ marketplace FCs for all 11 brands ensuring improvement in delivery speed (by 3 days) and reduction is OOS (by 1000 bps).>Ensuring faster removal of unhealthy inventory to reduced blocked capital by improving catalogue, conversions and leveraging offline/online liquidators for 4Cr+ worth of inventory ensuring max realization

UpScalio is India's next generation, data-driven consumer good company. We acquire e-commerce businesses that sell on Amazon, Flipkart and other marketplaces, and their own websites. We are backed by global hedge funds and VCs. UpScalio unlocks wealth for original founders, providing a full exit over time. We infuse capital and our A-team takes full responsibility to grow the business 5-10X, maximising wealth creation for the founders.

Manage Home Improvement category Business for Amazon India Drive key flywheel inputs like selection, pricing and product launches. Responsible for end-to-end customer experience for the business and P&L.Drive Affordability initiatives like No Cost EMI, BuyXGetY, Buyback for 7 business verticals.Lead CX intiatives across customer purchase journey for Hardlines Business.Fortunate to work with national and international brands and developing truly awesome products together.

Head - Marketing for Amazon's channel to acquire the next 100MM customersLead Customer acquisition and Retailer Engagement for Amazon EasyLaunched Amazon Easy brand idenitify and nomenclatureDesigned Retail Experience by mapping customer journey at retail pointsLaunched deal communication over WhatsApp

Responsible for product planning and product marketing for Doors and Door Frames category generating an YoY compounded growth of 30% Shipped out four products - right from market research till go-to-market strategy Responsible for regular co-ordination with 3 manufacturing units, Supply Chain, Pan India - sales team and R & D team for product improvements, lead time improvements and capacity planning Ownership of preparing marketing budgets for the products and implementing the same Responsible for sales volume achievement and distribution channels for the products Managing ATL and BTL activities pan India in consultation with Corporate marketing team and through media and activation agencies Covered more than 50 cities and upcountry areas combined till date for market feedback, dealer/sub-dealer meets, Influencer activities, sales training, product launches, scheme roll-out and market activations Sales training and planning the designing and distribution of marketing collateral for the products

Planning and development of Panel Products. Understanding the Market requirement and positioning the product strongly in the market . Extensively drive product level penetration plan Development, evaluation and the management of overall Product strategy. Developing business for the given product. Implementing the sales and marketing strategy for the given product. Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (factory) to ensure supply timelines. Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aid. Drive the Marketing Activities in the region/product enhance market penetration and sales volume. Business and development - communicates the value propositions of the products to the sales team and develops the sales tools that support the selling process. Demand Generation- develop strategies to manage the programs that drive demand for products. Assist the sales training on product positioning – ensure all sales members can internalize and clearly communicate the product positioning and message.

Territory Sales Manager (Prepaid) – Mobile Broadband Business and based at Jamnagar City, Gujarat.Responsible for setting up the entire distribution channel for the new Data Vertical which includes 2G and 3G recharges, Idea Smart Fones and Dongles.To facilitate the distributor to achieve the committed ROI through optimizing the salesmen productivity and knowledge.Ensuring visibility and scheme communication at all retail outlets for the data business.Optimizing Promoter productivity at key Smart Phones retail outlets and training them for new products and recharges.Capturing competition data for recharges and dongle schemes of various telecom providers and latest models of smart phones. Providing strategic inputs to the marketing team for OTF and commission revision as per the competitor offerings.Conducting activities in malls, sponsoring local events and canopy promotions at regular intervals

Summer Internship

Systems Engineer