I collaborate closely with the marketing and product teams to develop and execute strategies that drive the successful launch, promotion, and positioning of their products and services in the market. My responsibilities include:Conducting market research and competitive analysis to inform product positioning and messaging.Creating and implementing go-to-market plans to ensure product launches are successful.Developing compelling product narratives and content for various marketing channels.Advising on pricing and packaging strategies to maximize product revenue.Collaborating with cross-functional teams to ensure alignment on product marketing initiatives.Providing expert guidance on market trends, customer needs, and product improvements.Measuring and analyzing the effectiveness of product marketing efforts and making data-driven recommendations.

Launching 3SC SCAI, a supply chain planning and execution platform, strategically with the right collaterals and GTM strategy, and increasing Brand Awareness of 3SC with high-performing and trending blogs and social media contentCreating and executing GTM strategy for the USA and EMEA region using CRM tools such as Hubspot and ZohoManaging the end-to-end Gartner Supply Chain Barcelona symposium with suitable marketing materialsCollaborating with the Market Research Team to enable 3SC with the right set of knowledge, including weekly newsletters and knowledge sessionsConducting market research on industry trends, customer preferences, and competitive landscape to identify emerging opportunities and potential gaps in the marketDriving digital marketing initiatives, such as online advertising, email campaigns, and SEO optimization to expand the product's online presence and attract a broader audienceSpearheaded a comprehensive brand awareness strategy that led to an impressive 5x increase in the visibility and recognition of 3SC over a six-month periodDisplayed exceptional prowess in sales and negotiation by orchestrating successful deal closures totalling a remarkable $1 million across international markets within a span of six monthsStrategically architected a high-value sales pipeline worth $2.5 million, specifically catering to the demanding US market within a short span of two months

Sharebird helps product marketers to get quick tips and insights from leaders in their field. You can connect with me at: https://sharebird.com/profile/rahul-pandey

Responsible for launching ignio AI.Assurance in the market in 2020 with right DevOps strategy.Created GTM collaterals such as sales deck, value messaging deck, battle cards to enable sales forfaster deal closure.Have created different content such as blogs and videos for prospects at various stages in buyingcycle.Planned and executed an organic marketing project for 3 months and increased the website traffic bytwo folds.Designed emails and assisted campaign managers to run email nurturing successfully.

• Provided Business intelligence to client in the manufacturing domain by analysing the data.• Delivered various projects related to providing secure authentication and authorisation by coordinating with cross functional teams.• Trained teams about the IT process and coordinated activities among teams for efficient handling of IT process.• Resolved critical issues by providing intelligent and automated solutions to the clients.• Client Appreciation for automating the alert system-preventing the major business impact.• On the spot award for successful and timely completion of critical project.