Rahul Prakash Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Top Contributions:CATEXPERT.ai: Spearheaded the development and global rollout of AB InBev's software product for Category Management - empowering retailers to tackle challenges in Assortment & Planogramming. Successfully implemented in 12 countries, serving 70+ retailers.SKU PORTFOLIO RATIONALIZATION TOOL: Conceptualized and launched a strategic tool to.

Bengaluru Area, India

• At AB InBev’s Growth Analytics Centre (global COE), I led a robust team of 30+ professionals dedicated to enhancing Category Management analytics capabilities. My mission was to equip our retail partners with.
• STRATEGIC PARTNERSHIPS: Collaborated with market insights and management consulting firms to analyze Shopper Decision Trees and consumer trends across various markets.
• RETAILER ENGAGEMENT: Conducted workshops to formulate tailored analytics strategies that met the specific needs of our retail partners.
• TEAM DEVELOPMENT: Recruited and nurtured a diverse team of product managers, data scientists, software developers, and econometricians to deliver world-class CatMan analytics solutions.
• PRODUCT DEVELOPMENT: Developed an MVP in just 3 months, validated our tech architecture with external experts, and launched CatExpert globally after successful field trials in two distinct markets.
• IMPACT MEASUREMENT: Designed methodologies to accurately measure product impact, resulting in avg 2-4% YoY gross revenue growth for 35+ large retailers.

Bengaluru Area, India

At PwC, I shouldered the following responsibilities:1. Advanced analytics assignments – Consulting & Delivery (led team of data scientists, business analysts & domain experts)(a) For a leading retailer- defined roadmap for effective adoption of analytics aimed at increasing stock efficiency, reducing lost sales, increasing sell-through and increasing gross.

Mumbai Area, India

• iKen’s AI products specialized in delivering personalized recommendations (around up-sell/cross-sell, targeted promotions, and content recommendation) to consumer-centric businesses including telecom operators.
• Networked with industry influencers to create mindshare for our products with potential clients.
• Wrote business plan along with the CEO and CTO that led to securing VC funding.
• Devised marketing strategy and executed it for iKen through industry conferences, media stories and seminars.
• Created a product portfolio roadmap for target industries by assessing potential demands through market research and interviews.
• Ideated and led development of personalization engine for audio, video, and value-added services for a global telecom giant. Went from proof of concept to pan-India go-live in 15 months.

Bengaluru Area, India

1. Feasibility analysis of test plans, test-cycle planning and automation2. Analyzed customer feedback and translated business requirements into technical specs to support the on-field sales team

Bengaluru Area, India

• Net Devices was a tech start-up specializing in network equipments with multiple functionalities. I was involved in the following: 1. Test-cycle planning and automation of various modules & supporting sales teams with.
• Entire test-cycle planning and automation of various modules

B-Tech, Electronics

Activities and Societies: Coordinator of the English Literary Club, 2004-05. Won various awards in Debates

Pgpm, Marketing

Activities and Societies: Branding and Public Relations Committee, awarded gold medal for contributions

Schooling, Mathematics And Science