Top Contributions:CATEXPERT.ai: Spearheaded the development and global rollout of AB InBev's software product for Category Management - empowering retailers to tackle challenges in Assortment & Planogramming. Successfully implemented in 12 countries, serving 70+ retailers.SKU PORTFOLIO RATIONALIZATION TOOL: Conceptualized and launched a strategic tool to streamline ABI's product portfolio, significantly reducing complexity and improving operational efficiency. Achieved adoption in 15 countries.B2B PERSONALIZATION PROGRAM: Led a transformative initiative on AB InBev's BEES platform in South Africa, developing 7 machine learning products to enhance customer experience across multiple touchpoints.LEADERSHIP PHILOSOPHY: Leading by example. Committed to building high-performance teams that embody AB InBev’s cultural values and focus on impactful delivery.

At AB InBev’s Growth Analytics Centre (global COE), I led a robust team of 30+ professionals dedicated to enhancing Category Management analytics capabilities. My mission was to equip our retail partners with cutting-edge analytical products that could optimize assortment recommendations and shelf strategies, ultimately driving increased sales.Key Highlights:• STRATEGIC PARTNERSHIPS: Collaborated with market insights and management consulting firms to analyze Shopper Decision Trees and consumer trends across various markets.• RETAILER ENGAGEMENT: Conducted workshops to formulate tailored analytics strategies that met the specific needs of our retail partners.• TEAM DEVELOPMENT: Recruited and nurtured a diverse team of product managers, data scientists, software developers, and econometricians to deliver world-class CatMan analytics solutions.• PRODUCT DEVELOPMENT: Developed an MVP in just 3 months, validated our tech architecture with external experts, and launched CatExpert globally after successful field trials in two distinct markets.• IMPACT MEASUREMENT: Designed methodologies to accurately measure product impact, resulting in avg 2-4% YoY gross revenue growth for 35+ large retailers.• ADOPTION: Organized training workshops for business teams in the markets - to ensure seamless product adoption with retailers.• CONTINUOUS IMPROVEMENT: Partnered with MIT to explore product cannibalization, price elasticity, and demand transference, fostering ongoing product evolution.EXPERTISE: Skilled in Design Thinking, Agile methodologies, AI democratization, and product GTM strategies, with a strong focus on building high-performance teams.

At PwC, I shouldered the following responsibilities:1. Advanced analytics assignments – Consulting & Delivery (led team of data scientists, business analysts & domain experts)(a) For a leading retailer- defined roadmap for effective adoption of analytics aimed at increasing stock efficiency, reducing lost sales, increasing sell-through and increasing gross contribution of sludge SKUs - Designed and delivered solutions for 5 analytics use cases to measure improvements. The use cases included accurate quantity & time to reorder new products, actionable insights for sludge offers, store clustering, stock fulfilment in new stores, customer profiling and product recommendation.(b) Led analytics transformation project for multi-category classifieds portal – aimed at value maximization, greater LTV of customers and data monetization - Created single customer view and provided insights for customer acquisition and retention strategies - Recommended interventions to increase user conversion ratios through – A/B testing, multivariate testing of multiple features concurrently & personalized campaigns - Delivered advisory on data monetization strategies2. Analytics solution development(a) Created an insights generating platform (using R and R Shiny)-to allow clients gain accurate insights into their data and solve business problems related to forecasting and prediction - Incorporated techniques-TBATS, Prophet, VAR, Dynamic Regression, Random Forests - Automatically pre-process the data – sanitization, detection of data types, variable importance3. Strategic projects (a) Part of the team that created PwC’s Global Analytics Strategy for 3 years – identification of priority market areas, key propositions, investments and partner collaboration strategy4. Key account management for a technology client (professional services) (a) Managed overall relationship and delivery for the client - engaging with 20+ key stakeholders

iKen’s AI products specialized in delivering personalized recommendations (around up-sell/cross-sell, targeted promotions, and content recommendation) to consumer-centric businesses including telecom operators, retailers, and banks. I joined iKen while they were in incubation and was responsible for product positioning, strategic partnerships, and marketing. Below are the highlights of my work:• Networked with industry influencers to create mindshare for our products with potential clients.• Wrote business plan along with the CEO and CTO that led to securing VC funding.• Devised marketing strategy and executed it for iKen through industry conferences, media stories and seminars.• Created a product portfolio roadmap for target industries by assessing potential demands through market research and interviews.• Ideated and led development of personalization engine for audio, video, and value-added services for a global telecom giant. Went from proof of concept to pan-India go-live in 15 months.• Drove GTM for iKen’s products targeted to banking clients through strategic partnerships. This led to iKen’s expansion in Europe and North America.• Created pricing options around revenue sharing model, fixed fee, and a hybrid of the two for different clients.• Won for iKen the prestigious Economic Times Awards 2013 for being “Most innovative software product”.

1. Feasibility analysis of test plans, test-cycle planning and automation2. Analyzed customer feedback and translated business requirements into technical specs to support the on-field sales team

Net Devices was a tech start-up specializing in network equipments with multiple functionalities. I was involved in the following: 1. Test-cycle planning and automation of various modules & supporting sales teams with demos, trainings• Entire test-cycle planning and automation of various modules